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Craftd London Ltd

11487015

active
Private Limited Company
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

AMELIA HOUSE, WORTHING, BN11 1RL
Incorporated 27/07/2018

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

32120
Manufacture of jewellery and related articles

Officers

Mr Daniel Paul Buck

director · Since 27/07/2018

CO-FOUNDER

BRITISH · ENGLAND · Age 40

Mr Alexander Cannon

director · Since 27/07/2018

CO-FOUNDER

BRITISH · ENGLAND · Age 37

Also on 1 other board

Persons with Significant Control

Mr Daniel Paul Buck

25–50% shares

British · United Kingdom · Age 40

Amelia House, Crescent Road, Worthing, BN11 1RL

Notified 27/07/2018

Mr Alexander Cannon

Significant control

British · England · Age 37

15, Blundell Road, Liverpool, L38 9EE

Notified 27/07/2018

Brandbuildr Ltd

25–50% shares
25–50% votes
Appoint directors

Hanover Buildings, 11-13 Hanover Street, Liverpool, L1 3DN

Reg: 10368416 · England · Limited Company

Notified 23/11/2023

Alex Cannon Ltd

25–50% shares
25–50% votes
Appoint directors

Hanover Buildings, 11-13 Hanover Street, Liverpool, L1 3DN

Reg: 10184732 · England · Limited Company

Notified 23/11/2023

CompanyRankvs 467+ SIC 32120 peers
70

Financial strength78th percentile among SIC peers · 20/25
Employees98th percentile among SIC peers · 15/15
LiquidityCurrent ratio 1× · 12/20
Longevity8 years trading (max 15) · 8/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength20/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity8/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

£24k

Balance sheet strength

Cash

£4.0M

Cash in the bank

Net Current Assets

£13k

Working capital

Current Assets

£6.0M

Current Liabilities

£6.0M

Fixed Assets

£118k

Debtors

£1.2M

15avg. employees+7

Tax at Year End(2022)

Corp tax£1.1M
VAT£10k

Director Loans(2022)

Company owes directors£5k

Balance Sheet

Intangible assets£33k
Assets less current liabilities£131k
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied ProfitEst. Revenue
20241.00-£86k
20231.04-£1.1M
20221.39-£2.8M£205k
20214.69+£2.4M£205k
20201.53+£1.4M£6.6M
20191.47

Derived from filed accounts. Not audited figures.