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App Advisory Plus Ltd

11556602

active
Private Limited Company
Companies House
Health Score
70 / 100

Some Concerns

30/30
Filing
0/30
Financial
40/40
Risk
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)

Details

EVOLUTION HOUSE ICENI COURT, NORWICH, NR6 6BB
Incorporated 06/09/2018

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

74909
Other professional, scientific and technical activities

Officers

Mr William Stuart Farnell

director · Since 06/09/2018

DIRECTOR

BRITISH · ENGLAND · Age 54

Also on 13 other boards

Mrs Frances Elizabeth Kay

director · Since 06/09/2018

DIRECTOR

BRITISH · ENGLAND · Age 40

Also on 5 other boards

Mr James Christopher Kay

director · Since 06/09/2018

DIRECCTOR

BRITISH · ENGLAND · Age 46

Also on 8 other boards

Mr Rowan Van Tromp

director · Since 25/02/2020

ACCOUNTANT

BRITISH · ENGLAND · Age 33

Persons with Significant Control

Mrs Frances Elizabeth Kay

25–50% shares
25–50% votes

British · England · Age 40

Evolution House, Iceni Court, Norwich, NR6 6BB

Notified 06/09/2018

Former PSCs

Mr William Stuart Farnell

Ceased 16/12/2019

Mrs Emma Alexandra Fox

Ceased 16/12/2019

Mr Jonathan Edward Fox

Ceased 16/12/2019

Mr James Christopher Kay

Ceased 06/09/2018

Mr Will Stuart Farnell

Ceased 06/09/2018

CompanyRankvs 34268+ SIC 74909 peers
49

Financial strength2th percentile among SIC peers · 1/25
Employees34th percentile among SIC peers · 5/15
LiquidityCurrent ratio 5.75× · 20/20
Longevity8 years trading (max 15) · 8/15
Filing complianceAll filings up to date · 15/15
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34268App Advisory Plus Ltd
48
How is this score calculated?
Financial strength1/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees5/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity8/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/08/2025

Net Worth

-£100k

Balance sheet strength

Cash

£2k

Cash in the bank

Net Current Assets

£152k

Working capital

Current Assets

£185k

Current Liabilities

£32k

Fixed Assets

£419

Debtors

£183k

1avg. employees

Balance Sheet

Assets less current liabilities£153k
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied Profit
20255.75+£171k
20240.36-£18k
20230.62-£84k
20220.16-£97k
20212.62+£43k
20203.81-£59k
20190.42—

Derived from filed accounts. Not audited figures.