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Simple Truth Limited

11702506

active
ltd
england wales
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

71-75 Shelton Street, London, WC2H 9JQ
Incorporated 28/11/2018

Compliance

Last accounts

31/03/2025

total exemption full

Next accounts due

31/12/2026

On track

Confirmation statement

Last: 01/11/2025

Due 15/11/2026

On track

Industry

70229
Management consultancy activities
74100
Specialised design activities

Officers

Mr Mark Edward Smith

director · Since 28/11/2018

MANAGING DIRECTOR

BRITISH · UNITED KINGDOM · Age 55

Also on 1 other board

Mark Edward Smith

director · Since 28/11/2018

British · United Kingdom · Age 55

Persons with Significant Control

Mr Mark Edward Smith

75–100% shares
75–100% votes
Appoint directors

British · United Kingdom · Age 55

71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

Notified 28/11/2018

Change History

statusactive
2026-06-29

Active

typeltd
2026-06-29

Private Limited Company

address line171-75 Shelton Street
2026-06-29

71-75 SHELTON STREET

post townLondon
2026-06-29

LONDON

CompanyRankvs 113971+ SIC 70229 peers
50

Financial strength40th percentile among SIC peers · 10/25
Employees74th percentile among SIC peers · 11/15
LiquidityCurrent ratio 0.98× · 6/20
Longevity8 years trading (max 15) · 8/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength10/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees11/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity8/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Net Worth

£197

Balance sheet strength

Cash

£48k

Cash in the bank

Net Current Assets

-£2k

Working capital

Current Assets

£100k

Current Liabilities

£101k

Fixed Assets

£2k

Debtors

£51k

2avg. employees

Balance Sheet

Assets less current liabilities£624
Signed by 11702506 2024-04-01 2025-03-31 11702506 2025-03-31 11702506 bus:OrdinaryShareClass1 2025-03-31 11702506 core:CurrentFinaPrepared with Digita Accounts Production Advanced

EstimatesDerived

YearCurrent RatioImplied Profit
20250.98
20241.50-£45k
20232.25

Derived from filed accounts. Not audited figures.