Back to search

Whynow Limited

11771567

active
Private Limited Company
Companies House
Health Score
69 / 100

Some Concerns

25/30
Filing
10/30
Financial
34/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)
  • 3 outstanding charges (-6)

Details

WHYNOW LIMITED 34-35, LONDON, W1W 8DW
Incorporated 16/01/2019

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

47910
Retail sale via mail order houses or via Internet
59112
Video production activities
90030
Artistic creation

Officers

Mr Gabriel Luke Beauregard Jagger

director · Since 16/01/2019

JOURNALIST

BRITISH · UNITED KINGDOM · Age 28

Also on 2 other boards

Persons with Significant Control

Whynow Holdings Limited

75–100% shares
75–100% votes
Appoint directors

Whynow Holdings Limited, 34-35 Eastcastle Street, London, W1W 8DW

Reg: 15239132 · Companies House · Company Limited By Shares

Notified 11/03/2024

Former PSCs

Mr Gabriel Luke Beauregard Jagger

Ceased 11/03/2024

Jerry Faye Hall Murdoch

Ceased 11/10/2022

Charges3 outstanding

Charge
outstanding

AQUARIAN CREDIT FUNDING LLC AS AGENT

Created 17/06/2025Registered 19/06/2025
Charge
outstanding

AQUARIAN CREDIT FUNDING LLC AS COLLATERAL AGENT

Created 17/06/2025Registered 19/06/2025
Charge
outstanding

AQUARIAN CREDIT FUNDING LLC, AS COLLATERAL AGENT

Created 17/06/2025Registered 19/06/2025

CompanyRankvs 49119+ SIC 47910 peers
29

Financial strength0th percentile among SIC peers · 0/25
Employees100th percentile among SIC peers · 15/15
LiquidityCurrent ratio 0.15× · 2/20
Longevity7 years trading (max 15) · 7/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
Show leaderboard
1E.Russum & Sons,Limited
90
2A.Oppenheimer & Co. Limited
90
3West End (Stationers) Limited
90
4Osmond Group Limited
90
5Taylor Of Old Bond Street Ltd
90
6Cloham Limited
90
7Kernowcraft Rocks And Gems Limited
90
8Life Source Supplements Limited
90
9Windward Marine Limited
90
10Pavers Limited
90
49119Whynow Limited
39
How is this score calculated?
Financial strength0/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity7/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/11/2024

Net Worth

-£7.9M

Balance sheet strength

Cash

£56k

Cash in the bank

Net Current Assets

-£5.4M

Working capital

Current Assets

£909k

Current Liabilities

£6.3M

Fixed Assets

£1.9M

Debtors

£853k

36avg. employees-10

Balance Sheet

Intangible assets£1.4M
Assets less current liabilities-£3.4M
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20240.15-£3.4M
20230.04-£5.7M
20221.24+£274k
20216.59+£600k
20201.04+£100k
20202.71—

Derived from filed accounts. Not audited figures.