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Smart Choice Group Limited

11856469

active
ltd
england wales
Companies House
Health Score
70 / 100

Some Concerns

30/30
Filing
0/30
Financial
40/40
Risk
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)

Details

Office 226, Building 3 North London Business Park, Oakleigh Road South, London, N11 1GN
Incorporated 04/03/2019

Compliance

Last accounts

31/03/2025

micro entity

Next accounts due

31/12/2026

On track

Confirmation statement

Last: 03/03/2026

Due 17/03/2027

On track

Industry

47910
Retail sale via mail order houses or via Internet

Officers

Mr Izhar Schulman

director · Since 04/03/2019

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 49

Also on 4 other boards

Mr Matan Ofek

director · Since 27/02/2020

COMPANY DIRECTOR

ISRAELI · ISRAEL · Age 45

Also on 4 other boards

Izhar Schulman

director · Since 04/03/2019

British · England · Age 49

Matan Ofek

director · Since 27/02/2020

Israeli · Israel · Age 45

Persons with Significant Control

Mr Izhar Schulman

75–100% shares
75–100% votes
Appoint directors

British · England · Age 49

Office 226, Building 3, North London Business Park, London, N11 1GN

Notified 04/03/2019

Mr Matan Ofek

25–50% shares

Israeli · Israel · Age 45

Office 226, Building 3, North London Business Park, London, N11 1GN

Notified 27/02/2020

Change History

officer appointed → OFEK, Matan
2026-06-17
officer appointed → SCHULMAN, Izhar
2026-06-17
status → active
2026-06-17

Active

type → ltd
2026-06-17

Private Limited Company

address line1 → Office 226, Building 3 North London Business Park
2026-06-17

OFFICE 226, BUILDING 3 NORTH LONDON BUSINESS PARK

post town → London
2026-06-17

LONDON

CompanyRankvs 63919+ SIC 47910 peers
33

Financial strength3th percentile among SIC peers · 1/25
Employees54th percentile among SIC peers · 8/15
LiquidityCurrent ratio 0.09× · 2/20
Longevity7 years trading (max 15) · 7/15
Filing complianceAll filings up to date · 15/15
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63919Smart Choice Group Limited
33
How is this score calculated?
Financial strength1/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees8/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity7/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Net Worth

-£75k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

-£73k

Working capital

Current Assets

£8k

Current Liabilities

£89k

1avg. employees+1

Balance Sheet

Assets less current liabilities-£73k
Prepared with Taxfiler

EstimatesDerived

YearCurrent RatioImplied Profit
20250.09+£221
20240.19-£16k
20230.27-£8k
20220.38-£32k
20210.49+£2k
20200.59—

Derived from filed accounts. Not audited figures.