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Decoy Developments Ltd

12082471

active
ltd
england wales
Companies House
Confirmation statement overdue
Health Score
60 / 100

Some Concerns

20/30
Filing
0/30
Financial
40/40
Risk
  • Confirmation statement overdue (-10)
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)

Details

4 Decoy Avenue, London, NW11 0ET
Incorporated 03/07/2019

Compliance

Last accounts

31/07/2025

dormant

Next accounts due

30/04/2027

On track

Confirmation statement

Last: 02/07/2025

Due 16/07/2026

Overdue

Industry

41100
Development of building projects

Officers

Mr Aaron Deblinger

director · Since 03/07/2019

DIRECTOR

BRITISH · UNITED KINGDOM · Age 48

Also on 5 other boards

Mr Jehuda Levi Wittenberg

director · Since 03/07/2019

DIRECTOR

DUTCH · ENGLAND · Age 48

Also on 26 other boards

Aaron Deblinger

director · Since 03/07/2019

British · United Kingdom · Age 48

Jehuda Levi Wittenberg

director · Since 03/07/2019

Dutch · England · Age 48

Persons with Significant Control

Mr Aaron Deblinger

25–50% shares
25–50% votes

British · United Kingdom · Age 48

4, Decoy Avenue, London, NW11 0ET

Notified 03/07/2019

Mr Jehuda Levi Wittenberg

25–50% shares
25–50% votes
Appoint directors

Dutch · England · Age 48

4, Decoy Avenue, London, NW11 0ET

Notified 03/07/2019

Change History

statusactive
2026-07-23

Active

typeltd
2026-07-23

Private Limited Company

address line14 Decoy Avenue
2026-07-23

4 DECOY AVENUE

post townLondon
2026-07-23

LONDON

officer appointedDEBLINGER, Aaron
2026-07-23
officer appointedWITTENBERG, Jehuda Levi
2026-07-23

CompanyRankvs 58072+ SIC 41100 peers
37

Financial strength10th percentile among SIC peers · 3/25
Employees14th percentile among SIC peers · 2/15
LiquidityCurrent ratio 2.01× · 20/20
Longevity7 years trading (max 15) · 7/15
Filing complianceOne filing overdue · 5/15
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How is this score calculated?
Financial strength3/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees2/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity7/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance5/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/07/2025

Net Worth

-£33k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

£673

Working capital

Current Assets

£1k

Current Liabilities

£666

0avg. employees

Balance Sheet

Assets less current liabilities£773
Signed by 1.8.24Prepared with Company Accounts and Tax Online

EstimatesDerived

YearCurrent RatioImplied Profit
20252.01+£0
20242.01-£53k
2023Infinity

Derived from filed accounts. Not audited figures.