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Designer Travel Goods Limited

12298797

active
Private Limited Company
Companies House
Health Score
69 / 100

Some Concerns

25/30
Filing
10/30
Financial
34/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)
  • 3 outstanding charges (-6)

Details

55 LOUDOUN ROAD, LONDON, NW8 0DL
Incorporated 05/11/2019

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

46900
Non-specialised wholesale trade
47910
Retail sale via mail order houses or via Internet

Officers

Mr Eli-Lee Zekaria

director · Since 13/09/2021

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 46

Also on 5 other boards

Persons with Significant Control

Red Cedar Capital Ltd

75–100% shares
75–100% votes
Appoint directors

Winston House, 2 Dollis Park, London, N3 1HG

Reg: 12417800 · Companies House · Limited Company

Notified 13/09/2021

Mr Eli Zekaria

75–100% shares
75–100% votes
Appoint directors
significant-influence-or-control-as-firm

British · England · Age 46

Mgr Westonkay, Loudoun Road, London, NW8 0DL

Notified 11/11/2022

Former PSCs

Sportsdirect.Com Retail Limited

Ceased 04/11/2022

Charges3 outstanding

Charge
outstanding

SILVERMIR LIMITED

Created 20/02/2025Registered 27/02/2025
Charge
outstanding

SELLERSFUNDING INTERNATIONAL PORTFOLIO LTD

Created 12/06/2023Registered 14/06/2023
Charge
outstanding

ECAPITAL COMMERCIAL FINANCE LIMITED

Created 09/12/2022Registered 20/12/2022
Charge
satisfied

SPORTS DIRECT.COM RETAIL LIMITED

Created 13/09/2021Registered 17/09/2021Satisfied 08/12/2022

CompanyRankvs 18606+ SIC 46900 peers
28

Financial strength1th percentile among SIC peers · 0/25
Employees68th percentile among SIC peers · 10/15
LiquidityCurrent ratio 0.52× · 6/20
Longevity7 years trading (max 15) · 7/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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18606Designer Travel Goods Limited
33
How is this score calculated?
Financial strength0/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees10/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity7/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/10/2024

Net Worth

-£368k

Balance sheet strength

Cash

£3k

Cash in the bank

Net Current Assets

-£500k

Working capital

Current Assets

£547k

Current Liabilities

£1.0M

Fixed Assets

£132k

Debtors

£379k

2avg. employees

Balance Sheet

Intangible assets£120k
Assets less current liabilities-£368k
Signed by 1.11.23Prepared with Company Accounts and Tax Online

EstimatesDerived

YearCurrent RatioImplied Profit
20240.52-£245k
20230.81—
20220.89—
20220.67—

Derived from filed accounts. Not audited figures.