Back to search

Persona Toys Ltd

12321316

active
Private Limited Company
Companies House
Health Score
65 / 100

Some Concerns

25/30
Filing
0/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)

Details

JOHN PHILLIPS & CO, LTD UNIT 81 CENTAUR COURT CLAYDON BUSINESS PARK, IPSWICH, IP6 0NL
Incorporated 19/11/2019

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

47890
Retail sale via stalls and markets of other goods
47910
Retail sale via mail order houses or via Internet

Officers

Mr Daniel Smith

director · Since 19/11/2019

ENTREPRENEUR

BRITISH · ENGLAND · Age 36

Persons with Significant Control

Mr Daniel Smith

75–100% shares
75–100% votes
Appoint directors

British · England · Age 36

John Phillips & Co, Ltd Unit 81 Centaur Court, Claydon Business Park, Ipswich, IP6 0NL

Notified 19/11/2019

CompanyRankvs 3484+ SIC 47890 peers
38

Financial strength10th percentile among SIC peers · 3/25
Employees48th percentile among SIC peers · 7/15
LiquidityCurrent ratio 0.81× · 6/20
Longevity7 years trading (max 15) · 7/15
Filing complianceAll filings up to date · 15/15
Show leaderboard
1J.J. Blair & Sons Limited
90
2R.H. Orange & Son Limited
90
3B.J. Beevor Limited
90
4Postersaurus Limited
90
5Avon Bulbs Limited
90
6Courtland Antiques Limited
90
7Market Place (Europe) Limited
90
8Beat School Uniforms.Co.Uk Limited
90
9The Garden Bench Company Limited
90
10Jarapa Limited
90
3484Persona Toys Ltd
33
How is this score calculated?
Financial strength3/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees7/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity7/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

-£13k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

-£13k

Working capital

Current Assets

£58k

Current Liabilities

£72k

1avg. employees

Balance Sheet

Assets less current liabilities-£13k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20240.81+£13k
20230.68-£10k
20220.75+£9k
20210.49—

Derived from filed accounts. Not audited figures.