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Ada Digital Marketing Ltd

12536189

active
Private Limited Company
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Current liabilities exceed current assets (-10)

Details

UNIT A TALISMAN SQUARE, KENILWORTH, CV8 1JB
Incorporated 26/03/2020

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

62020
Information technology consultancy activities
62090
Other information technology service activities
73110
Advertising agencies
82990
Other business support service activities

Officers

Mr Thomas Paul Murrell

director · Since 26/03/2020

DIRECTOR

BRITISH · UNITED KINGDOM · Age 40

Mrs Danielle Rose Murrell

director · Since 29/09/2023

DIRECTOR

BRITISH · ENGLAND · Age 34

Persons with Significant Control

Mr Thomas Paul Murrell

25–50% shares
25–50% votes

British · United Kingdom · Age 40

2 Stanley Drive, Kenilworth, CV8 1LR

Notified 26/03/2020

Mrs Danielle Rose Murrell

25–50% shares
25–50% votes

British · England · Age 34

2 Stanley Drive, Kenilworth, CV8 1LR

Notified 29/09/2023

CompanyRankvs 31841+ SIC 62020 peers
69

Financial strength69th percentile among SIC peers · 17/25
Employees90th percentile among SIC peers · 14/15
LiquidityCurrent ratio 1.71× · 16/20
Longevity7 years trading (max 15) · 7/15
Filing complianceAll filings up to date · 15/15
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31841Ada Digital Marketing Ltd
64
How is this score calculated?
Financial strength17/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity16/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity7/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Net Worth

£22k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

£58k

Working capital

Current Assets

£139k

Current Liabilities

£81k

Fixed Assets

£66k

3avg. employees+1

Balance Sheet

Assets less current liabilities£124k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent Ratio
20251.71
20241.04

Derived from filed accounts. Not audited figures.