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Smarterdemo Limited

12745996

active
Private Limited Company
Companies House
Health Score
70 / 100

Some Concerns

30/30
Filing
0/30
Financial
40/40
Risk
  • Negative net worth (-10)

Details

2 LEMAN STREET, LONDON, E1W 9US
Incorporated 15/07/2020

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

58290
Other software publishing

Officers

Mr Simon Goldstone

director · Since 15/07/2020

DIRECTOR

BRITISH · ENGLAND · Age 52

Also on 15 other boards

Mr Oliver James Holcroft

director · Since 15/03/2021

CHIEF EXECUTIVE & COFOUNDER

BRITISH · ENGLAND · Age 41

Mr Richard Thomas Hamnett

director · Since 12/01/2022

DIRECTOR & CHIEF TECHNICAL OFFICER

BRITISH · UNITED KINGDOM · Age 43

Also on 2 other boards

Persons with Significant Control

Mr Simon Goldstone

25–50% shares
25–50% votes

British · England · Age 52

2, Leman Street, London, E1W 9US

Notified 15/07/2020

Mr Oliver James Holcroft

50–75% shares
50–75% votes
Appoint directors

British · England · Age 41

2, Leman Street, London, E1W 9US

Notified 15/03/2021

Former PSCs

Mrs Lisa Jane Goldstone

Ceased 31/05/2021

CompanyRankvs 5253+ SIC 58290 peers
36

Financial strength6th percentile among SIC peers · 2/25
Employees87th percentile among SIC peers · 13/15
LiquidityNo balance sheet data · 0/20
Longevity6 years trading (max 15) · 6/15
Filing complianceAll filings up to date · 15/15
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5253Smarterdemo Limited
35
How is this score calculated?
Financial strength2/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees13/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity6/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/07/2025

Net Worth

-£57k

Balance sheet strength

Cash

£22k

Cash in the bank

Net Current Assets

—

Working capital

Current Assets

—

Current Liabilities

£86k

Debtors

£5k

3avg. employees

Balance Sheet

Intangible assets£2k
Prepared with Silverfin

EstimatesDerived

YearCurrent RatioImplied Profit
2025—+£0
2025—-£30k
20232.11—
202229.77—

Derived from filed accounts. Not audited figures.