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Gameface Ltd

12819945

active
Private Limited Company
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)

Details

AINSLIE + AINSLIE C/O HUDDLE WIMBLEDON 4 QUEENS ROAD, LONDON, SW19 8ND
Incorporated 18/08/2020

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

47910
Retail sale via mail order houses or via Internet

Officers

Lady Georgina Jane Ainslie

director · Since 18/08/2020

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 48

Mr Matthew James Robinson

secretary · Since 23/07/2021

Also on 4 other boards

Sir Charles Benedict Ainslie

director · Since 23/07/2021

SAILOR

BRITISH · ENGLAND · Age 49

Also on 3 other boards

Mr Matthew James Robinson

director · Since 01/01/2025

CHIEF FINANCIAL OFFICER

BRITISH · ENGLAND · Age 47

Also on 4 other boards

Persons with Significant Control

Sir Charles Benedict Ainslie

25–50% shares
25–50% votes

British · England · Age 49

71-75 Shelton Street, Shelton Street, London, WC2H 9JQ

Notified 29/12/2020

Lady Georgina Jane Ainslie

25–50% shares
25–50% votes

British · England · Age 48

71-75 Shelton Street, Shelton Street, London, WC2H 9JQ

Notified 27/04/2021

Former PSCs

Athena Holdco Limited

Ceased 29/12/2020

CompanyRankvs 53398+ SIC 47910 peers
38

Financial strength0th percentile among SIC peers · 0/25
Employees97th percentile among SIC peers · 15/15
LiquidityCurrent ratio 0.11× · 2/20
Longevity6 years trading (max 15) · 6/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength0/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity6/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/08/2024

Net Worth

-£2.7M

Balance sheet strength

Cash

£149k

Cash in the bank

Net Current Assets

-£2.7M

Working capital

Current Assets

£344k

Current Liabilities

£3.1M

Fixed Assets

£21k

Debtors

£105k

7avg. employees+4

Balance Sheet

Assets less current liabilities-£2.7M

EstimatesDerived

YearCurrent RatioImplied Profit
20240.11-£1.6M
20230.08-£999k
20222.97-£489k
202112.23

Derived from filed accounts. Not audited figures.