Back to search

Real Direction Ltd

12849833

active
Private Limited Company
england wales
Companies House
Health Score
59 / 100

Notable Risks

25/30
Filing
0/30
Financial
34/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)
  • 3 outstanding charges (-6)

Details

UNIT 3, BIRMINGHAM, B1 3AP
Incorporated 01/09/2020

Compliance

Last accounts

30/09/2024

total exemption full

Next accounts due

30/06/2026

On track

Confirmation statement

Last: 01/09/2025

Due 15/09/2026

On track

Industry

18202
Reproduction of video recording
62012
Business and domestic software development
85600
Educational support services

Officers

Mr Luke Cato

director · Since 01/09/2020

COMPANY DIRECTOR

BRITISH · UNITED KINGDOM · Age 39

Also on 4 other boards

Persons with Significant Control

Mr Luke Cato

25–50% shares
25–50% votes

British · United Kingdom · Age 39

Unit 3, 105 Carver Street, Birmingham, B1 3AP

Notified 01/09/2020

Ford Family Foundation

50–75% shares
50–75% votes

Kbs House, 5 Springfield Court, Bolton, BL3 2NT

Reg: Ce021384 · Charity Commission · Charitable Incorporated Organisation

Notified 26/03/2024

Former PSCs

Mr Tony Ford

Ceased 26/03/2024

Charges3 outstanding

Charge
outstanding

FORD FAMILY FOUNDATION

Created 27/02/2025Registered 04/03/2025
Charge
outstanding

FORD FAMILY FOUNDATION

Created 26/03/2024Registered 27/03/2024
Charge
outstanding

TONY FORD

Created 19/07/2023Registered 24/07/2023

CompanyRankvs 116+ SIC 18202 peers
45

Financial strength1th percentile among SIC peers · 0/25
Employees92th percentile among SIC peers · 14/15
LiquidityCurrent ratio 72.88× · 20/20
Longevity6 years trading (max 15) · 6/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
Show leaderboard
How is this score calculated?
Financial strength0/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity6/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/09/2024

Net Worth

-£211k

Balance sheet strength

Cash

£36k

Cash in the bank

Net Current Assets

£211k

Working capital

Current Assets

£214k

Current Liabilities

£3k

Debtors

£178k

3avg. employees

Balance Sheet

Intangible assets£79k
Assets less current liabilities£290k
Signed by 12849833 2023-10-01 2024-09-30 12849833 2024-09-30 12849833 bus:OrdinaryShareClass1 bus:CumulativeShares 2024-09-30 1284Prepared with Digita Accounts Production Advanced

EstimatesDerived

YearCurrent RatioImplied Profit
202472.88-£216k
202383.18-£1k
20222.12
20210.33

Derived from filed accounts. Not audited figures.