Back to search

Choose Fruit Ltd

13020191

active
Private Limited Company
england wales
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Current liabilities exceed current assets (-10)

Details

60 CRANBROOK DRIVE, MAIDENHEAD, SL6 6SS
Incorporated 15/11/2020

Compliance

Last accounts

30/11/2024

micro entity

Next accounts due

31/08/2026

On track

Confirmation statement

Last: 14/11/2025

Due 28/11/2026

On track

Industry

46390
Non-specialised wholesale of food, beverages and tobacco

Officers

Miss Louise Ferne Axford

director · Since 15/11/2020

FINANCE DIRECTOR

BRITISH · UNITED KINGDOM · Age 42

Also on 1 other board

Mr Charles Alexander Iain Greville Porter

director · Since 15/11/2020

FINANCE DIRECTOR

BRITISH · ENGLAND · Age 49

Also on 13 other boards

Persons with Significant Control

Miss Louise Ferne Axford

25–50% shares
25–50% votes
Appoint directors

British · United Kingdom · Age 42

60, Cranbrook Drive, Maidenhead, SL6 6SS

Notified 15/11/2020

Mr Charles Alexander Iain Greville Porter

25–50% shares
25–50% votes
Appoint directors

British · England · Age 49

60, Cranbrook Drive, Maidenhead, SL6 6SS

Notified 15/11/2020

CompanyRankvs 2264+ SIC 46390 peers
44

Financial strength54th percentile among SIC peers · 14/25
Employees18th percentile among SIC peers · 3/15
LiquidityCurrent ratio 0.5× · 6/20
Longevity6 years trading (max 15) · 6/15
Filing complianceAll filings up to date · 15/15
Show leaderboard
1Bennett Opie,Limited
90
2Dayla Limited
90
3G.W.Proudfoot Limited
90
4D.B. Ramsden & Company Limited
90
5Natco Foods Limited
90
6Gandhi Oriental Foods Limited
90
7Country Valley Foods Ltd
90
8What'S Cooking Deeside Uk Ltd
90
9House Of Westphalia Limited
90
10Odysea Limited
90
2264Choose Fruit Ltd
39
How is this score calculated?
Financial strength14/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees3/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity6/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/11/2024

Net Worth

£3k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

£4k

Working capital

Current Assets

£4k

Current Liabilities

£8k

Fixed Assets

£560

0avg. employees

Balance Sheet

Assets less current liabilities£3k
Prepared with Companies House

EstimatesDerived

YearCurrent RatioImplied Profit
20240.50+£689
20230.57+£794
20220.64—
20210.76—

Derived from filed accounts. Not audited figures.