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Augmented Reality Initiative Ltd

13104169

active
Private Limited Company
Companies House
Health Score
65 / 100

Some Concerns

25/30
Filing
0/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)
  • Current liabilities exceed current assets (-10)

Details

71-75 SHELTON STREET, LONDON, WC2H 9JQ
Incorporated 30/12/2020

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

46900
Non-specialised wholesale trade
64991
Security dealing on own account
64999
Other financial service activities

Officers

Mr. Edgars Daugavietis

director · Since 08/08/2025

BUSINESS PERSON

LATVIAN · LATVIA · Age 54

Persons with Significant Control

Mr. Edgars Daugavietis

75–100% shares

Latvian · Latvia · Age 54

71-75, Shelton Street, London, WC2H 9JQ

Notified 08/08/2025

Former PSCs

Mr Edgars Daugavietis

Ceased 11/09/2024

Mrs. Valeriia Osypchuk

Ceased 08/08/2025

CompanyRankvs 19392+ SIC 46900 peers
33

Financial strength11th percentile among SIC peers · 3/25
Employees48th percentile among SIC peers · 7/15
LiquidityCurrent ratio 0.04× · 2/20
Longevity6 years trading (max 15) · 6/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength3/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees7/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity6/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

-£7k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

-£6k

Working capital

Current Assets

£276

Current Liabilities

£6k

1avg. employees

Balance Sheet

Assets less current liabilities-£6k
Signed by Mr Edgars Daugavietis 11/09/2025Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20240.04-£13k
20230.04+£4k
20220.52+£159
20215.46

Derived from filed accounts. Not audited figures.