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Prly Limited

13195785

active
ltd
england wales
Companies House
Confirmation statement overdue
Health Score
65 / 100

Some Concerns

15/30
Filing
10/30
Financial
40/40
Risk
  • Confirmation statement overdue (-10)
  • No accounts filed in last 18 months (-5)
  • Current liabilities exceed current assets (-10)

Details

33 Seaford Road, London, W13 9HP
Incorporated 11/02/2021

Previously known as

Parlay Limited · until 12/11/2021

Compliance

Last accounts

31/12/2024

total exemption full

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 10/02/2025

Due 24/02/2026

Overdue

Industry

62020
Information technology consultancy activities

Officers

Mr Elliott Richard Malone

director · Since 11/02/2021

DIRECTOR

BRITISH · ENGLAND · Age 35

Mr William Patrick Smith

director · Since 11/02/2021

DIRECTOR

BRITISH · UNITED STATES · Age 34

Mr Jack William Wheeler

director · Since 11/02/2021

DIRECTOR

BRITISH · ENGLAND · Age 33

Also on 1 other board

Elliott Richard Malone

director · Since 11/02/2021

British · England · Age 35

Jack William Wheeler

director · Since 11/02/2021

British · England · Age 33

Former

William Patrick Smith

director · Resigned 10/06/2026

Persons with Significant Control

Mr Jack William Wheeler

25–50% shares
25–50% votes

British · England · Age 33

33 Seaford Road, London, W13 9HP

Notified 11/02/2021

Mr Elliott Richard Malone

25–50% shares
25–50% votes

British · United Kingdom · Age 35

33 Seaford Road, London, W13 9HP

Notified 11/02/2021

Change History

statusactive
2026-07-16

Active

typeltd
2026-07-16

Private Limited Company

address line133 Seaford Road
2026-07-16

33 SEAFORD ROAD

post townLondon
2026-07-16

LONDON

CompanyRankvs 79651+ SIC 62020 peers
44

Financial strength51th percentile among SIC peers · 13/25
Employees90th percentile among SIC peers · 14/15
LiquidityCurrent ratio 0.8× · 6/20
Longevity6 years trading (max 15) · 6/15
Filing complianceOne filing overdue · 5/15
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How is this score calculated?
Financial strength13/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity6/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance5/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

£3k

Balance sheet strength

Cash

£949

Cash in the bank

Net Current Assets

£665

Working capital

Current Assets

£3k

Current Liabilities

£3k

Debtors

£2k

3avg. employees

Balance Sheet

Assets less current liabilities£665
Signed by E Malone

EstimatesDerived

YearCurrent RatioImplied Profit
20240.80-£33k
202312.22

Derived from filed accounts. Not audited figures.