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The Decoy Advisory Company Ltd

13368231

active
ltd
england wales
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk
  • Current liabilities exceed current assets (-10)

Details

23 Decoy Drive, Eastbourne, BN22 0AD
Incorporated 30/04/2021

Compliance

Last accounts

30/04/2025

micro entity

Next accounts due

31/01/2027

On track

Confirmation statement

Last: 29/04/2026

Due 13/05/2027

On track

Industry

70221
Financial management

Officers

Neville Clive Beckhurst

director · Since 30/04/2021

British · England · Age 73

Persons with Significant Control

Mr Neville Clive Beckhurst

75–100% shares
75–100% votes
Appoint directors

British · England · Age 73

23, Decoy Drive, Eastbourne, BN22 0AD

Notified 30/04/2021

Change History

statusactive
2026-05-09

Active

typeltd
2026-05-09

Private Limited Company

address line123 Decoy Drive
2026-05-09

23 DECOY DRIVE

post townEastbourne
2026-05-09

EASTBOURNE

CompanyRankvs 9493+ SIC 70221 peers
49

Financial strength69th percentile among SIC peers · 17/25
Employees42th percentile among SIC peers · 6/15
LiquidityCurrent ratio 0.62× · 6/20
Longevity5 years trading (max 15) · 5/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength17/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees6/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity5/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/04/2025

Net Worth

£22k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

-£13k

Working capital

Current Assets

£26k

Current Liabilities

£42k

Fixed Assets

£41k

1avg. employees

Balance Sheet

Assets less current liabilities£29k
Signed by 1.5.24Prepared with Company Accounts and Tax Online

EstimatesDerived

YearCurrent RatioImplied Profit
20250.62+£12k
20241.20-£3k
20231.47

Derived from filed accounts. Not audited figures.

Filing History9 filings

Accounts filed

accounts with accounts type micro entity

11/01/20268 pages · PDF
Confirmation statement

confirmation statement with no updates

03/06/20253 pages · PDF
Accounts filed

accounts with accounts type micro entity

17/01/20258 pages · PDF
Confirmation statement

confirmation statement with updates

30/04/20243 pages · PDF
Accounts filed

accounts with accounts type micro entity

23/01/20248 pages · PDF
Confirmation statement

confirmation statement with no updates

09/05/20233 pages · PDF
Accounts filed

accounts with accounts type micro entity

26/01/20233 pages · PDF
Confirmation statement

confirmation statement with no updates

11/05/20223 pages · PDF
Incorporated

incorporation company

30/04/202110 pages · PDF