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Brand Selection Limited

13662971

active
Private Limited Company
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)

Details

7 BELL YARD, LONDON, WC2A 2JR
Incorporated 05/10/2021

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

62020
Information technology consultancy activities
62090
Other information technology service activities

Officers

Mr Christopher Clark

director · Since 05/10/2021

IT PROFESSIONAL

BRITISH · SWITZERLAND · Age 53

Mr Dennis Clark

director · Since 17/06/2022

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 79

Mr Anthony Clark

director · Since 29/09/2022

DIRECTOR

BRITISH · ENGLAND · Age 59

Also on 1 other board

Mr Roger Darren Du Blanc

director · Since 04/10/2022

DIRECTOR

BRITISH · ENGLAND · Age 58

Also on 4 other boards

Mr David Anthony Sanderson

director · Since 16/10/2022

IT CONSULTANT

BRITISH · ENGLAND · Age 55

Persons with Significant Control

Mr Anthony Clark

Significant control

British · England · Age 59

19, Mountain Ash, Marlow, SL7 3PB

Notified 04/10/2022

Former PSCs

Mr Christopher Clark

Ceased 04/10/2022

CompanyRankvs 49555+ SIC 62020 peers
56

Financial strength6th percentile among SIC peers · 2/25
Employees90th percentile among SIC peers · 14/15
LiquidityCurrent ratio 2.47× · 20/20
Longevity5 years trading (max 15) · 5/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength2/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity5/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Turnover

£45k

Annual revenue

Net Worth

-£15k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

£25k

Working capital

Current Assets

£42k

Current Liabilities

£17k

Profit After Tax

£3k

3avg. employees+1

Balance Sheet

Assets less current liabilities£25k
Signed by 1.1.24Prepared with Company Accounts and Tax Online

EstimatesDerived

YearCurrent RatioImplied Profit
20242.47-£10k
20233.09-£7k
20226.56

Derived from filed accounts. Not audited figures.