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Pure-Genie Ltd

13692440

active
ltd
england wales
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk

No risk factors detected.

Details

20-22 Wenlock Road, London, N1 7GU
Incorporated 20/10/2021

Previously known as

Rapidexpro Ltd · until 03/03/2023

Compliance

Last accounts

31/10/2025

dormant

Next accounts due

31/07/2027

On track

Confirmation statement

Last: 06/10/2025

Due 20/10/2026

On track

Industry

20411
20411
20412
20412
20420
Manufacture of perfumes and toilet preparations
46750
Wholesale of chemical products

Officers

Mr John Smith Kingdon

secretary · Since 20/10/2021

Also on 1 other board

Mr Simon Edward Upton

secretary · Since 20/10/2021

Also on 4 other boards

Mr John Smith Kingdon

director · Since 20/10/2021

DIRECTOR

BRITISH · UNITED KINGDOM · Age 60

Also on 1 other board

Mr Simon Edward Upton

director · Since 20/10/2021

DIRECTOR

BRITISH · ENGLAND · Age 59

Also on 4 other boards

John Smith Kingdon

secretary · Since 20/10/2021

Simon Edward Upton

secretary · Since 20/10/2021

John Smith Kingdon

director · Since 20/10/2021

British · United Kingdom · Age 60

Simon Edward Upton

director · Since 20/10/2021

British · England · Age 59

Persons with Significant Control

Mr John Smith Kingdon

25–50% shares

British · United Kingdom · Age 60

20-22, Wenlock Road, London, N1 7GU

Notified 20/10/2021

Mr Simon Edward Upton

25–50% shares

British · England · Age 59

20-22, Wenlock Road, London, N1 7GU

Notified 20/10/2021

Change History

statusactive
2026-08-06

Active

typeltd
2026-08-06

Private Limited Company

address line120-22 Wenlock Road
2026-08-06

20-22 WENLOCK ROAD

post townLondon
2026-08-06

LONDON

officer appointedKINGDON, John Smith
2026-08-06
officer appointedUPTON, Simon Edward
2026-08-06
officer appointedKINGDON, John Smith
2026-08-06
officer appointedUPTON, Simon Edward
2026-08-06

CompanyRankvs 599+ SIC 20411 peers
30

Financial strength39th percentile among SIC peers · 10/25
Employees0th percentile among SIC peers · 0/15
LiquidityNo balance sheet data · 0/20
Longevity5 years trading (max 15) · 5/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength10/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees0/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity5/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/10/2025

Net Worth

£2

Balance sheet strength

Cash

£2

Cash in the bank

Net Current Assets

Working capital

Current Assets

Current Liabilities

Prepared with Companies House