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Adsure Services Plc

14514054

active
plc
england wales
Companies House
Health Score
70 / 100

Some Concerns

30/30
Filing
0/30
Financial
40/40
Risk
  • Going concern doubt noted in accounts (-10)

Details

Artillery House Fort Fareham Industrial Site, Newgate Lane, Fareham, PO14 1AH
Incorporated 29/11/2022

Previously known as

Adsure Services Ltd · until 18/10/2023

Compliance

Last accounts

31/03/2025

group

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 07/09/2025

Due 21/09/2026

On track

Industry

70100
Activities of head offices

Officers

Jeffrey Curtis Zitron

director · Since 05/09/2023

British · England · Age 71

Kevin David Limn

director · Since 05/09/2023

British · England · Age 44

Rajiv Jaitly

director · Since 10/04/2025

Indian · England · Age 66

Sarah Jane Prescott

secretary · Since 31/12/2025

Former

Peter John Hammond

secretary · Resigned 30/04/2024

Peter John Hammond

director · Resigned 04/09/2025

Victoria Ann Davies

director · Resigned 31/12/2025

Victoria Ann Davies

secretary · Resigned 31/12/2025

Harriet Lydia Rose Llewelyn-Davies

director · Resigned 23/05/2026

Persons with Significant Control

Mr Andrew Townsend

25–50% shares

British · England · Age 72

Artillery House, Fort Fareham Industrial Site, Fareham, PO14 1AH

Notified 06/09/2023

Former PSCs

Ms Harriet Lydia Rose Llewelyn-Davies

Ceased 06/09/2023

Change History

statusactive
2026-06-04

Active

typeplc
2026-06-04

Public Limited Company

address line1Artillery House Fort Fareham Industrial Site
2026-06-04

ARTILLERY HOUSE FORT FAREHAM INDUSTRIAL SITE

post townFareham
2026-06-04

FAREHAM

officer appointedPRESCOTT, Sarah Jane
2026-06-04
officer appointedJAITLY, Rajiv
2026-06-04
officer appointedLIMN, Kevin David
2026-06-04
officer appointedZITRON, Jeffrey Curtis
2026-06-04

CompanyRankvs 9842+ SIC 70100 peers
39

Financial strength59th percentile among SIC peers · 15/25
Employees99th percentile among SIC peers · 15/15
LiquidityNo balance sheet data · 0/20
Longevity4 years trading (max 15) · 4/15
Filing complianceAll filings up to date · 15/15
Going concern doubt -10
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How is this score calculated?
Financial strength15/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity4/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Going concern doubt: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Going Concern Doubt

impact of particular transactions, other events and conditions on the entity's financial position and financial performance; and make an assessment of the company's ability to continue as a going concern.   In preparing the parent company financial statements, the directors are required to: select suitable accounting policies and then apply them consistently; make judgements and acc

Key FinancialsYear ending 31/03/2025

Net Worth

£53k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

Working capital

Current Assets

Current Liabilities

Debtors

£971k

Profit After Tax

£613k

136avg. employees

Tax at Year End

Dividends paid-£240k

People Costs

Wages & salaries£6.5M

Balance Sheet

Interest payable£95k
Prepared with CCH Software

EstimatesDerived

YearImplied Profit
2025+£0

Derived from filed accounts. Not audited figures.