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Brandstory Partners Ltd

14606043

active
Private Limited Company
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

86-90 PAUL STREET, LONDON, EC2A 4NE
Incorporated 20/01/2023

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies

Officers

Mr Matthew Simon Craig-Greene

director · Since 20/01/2023

DIRECTOR

BRITISH · UNITED KINGDOM · Age 50

Also on 1 other board

Ms Susan Jennifer Craig-Greene

director · Since 11/05/2023

DIRECTOR

AMERICAN · UNITED KINGDOM · Age 52

Also on 1 other board

Persons with Significant Control

Mr Matthew Simon Craig-Greene

25–50% shares
25–50% votes

British · United Kingdom · Age 50

86-90, Paul Street, London, EC2A 4NE

Notified 20/01/2023

Ms Susan Jennifer Craig-Greene

25–50% shares
25–50% votes

American · United Kingdom · Age 52

86-90, Paul Street, London, EC2A 4NE

Notified 11/05/2023

CompanyRankvs 8035+ SIC 73110 peers
61

Financial strength78th percentile among SIC peers · 20/25
Employees74th percentile among SIC peers · 11/15
LiquidityCurrent ratio 1.43× · 12/20
Longevity3 years trading (max 15) · 3/15
Filing complianceAll filings up to date · 15/15
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8035Brandstory Partners Ltd
61
How is this score calculated?
Financial strength20/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees11/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity3/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/01/2025

Net Worth

£21k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

£20k

Working capital

Current Assets

£65k

Current Liabilities

£46k

Fixed Assets

£2k

2avg. employees

Balance Sheet

Assets less current liabilities£22k
Prepared with Taxfiler

EstimatesDerived

YearCurrent RatioImplied Profit
20251.43+£18k
20241.07—

Derived from filed accounts. Not audited figures.