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Direct Shopping Club Ltd

14639876

active
Private Limited Company
england wales
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Current liabilities exceed current assets (-10)

Details

18 MILL ROAD, LONDON, E16 2BE
Incorporated 05/02/2023

Compliance

Last accounts

28/02/2025

micro entity

Next accounts due

30/11/2026

On track

Confirmation statement

Last: 27/01/2026

Due 10/02/2027

On track

Industry

47910
Retail sale via mail order houses or via Internet
47990
Other retail sale not in stores, stalls or markets

Officers

Mr Zeeshan Ahmed

director · Since 05/02/2023

SOFTWARE ENGINEER

BRITISH · ENGLAND · Age 44

Also on 3 other boards

Persons with Significant Control

Mr Zeeshan Ahmed

75–100% shares
75–100% votes
Appoint directors

British · England · Age 44

18, Mill Road, London, E16 2BE

Notified 05/02/2023

CompanyRankvs 27491+ SIC 47910 peers
57

Financial strength58th percentile among SIC peers · 14/25
Employees54th percentile among SIC peers · 8/15
LiquidityCurrent ratio 1.67× · 16/20
Longevity4 years trading (max 15) · 4/15
Filing complianceAll filings up to date · 15/15
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27491Direct Shopping Club Ltd
53
How is this score calculated?
Financial strength14/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees8/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity16/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity4/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 28/02/2025

Net Worth

£368

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

£608

Working capital

Current Assets

£2k

Current Liabilities

£905

1avg. employees

Balance Sheet

Assets less current liabilities£608
Prepared with Sage Accounts Production 24.0 - FRS102_2024

EstimatesDerived

YearCurrent Ratio
20251.67
20241.30

Derived from filed accounts. Not audited figures.