True Story London Ltd
14920963
Some Concerns
- Negative net worth (-10)
- Current liabilities exceed current assets (-10)
Details
Compliance
Accounts
Confirmation statement
Industry
Officers
director · Since 07/06/2023
COO AND STRATEGIC ADVISOR
AMERICAN · UNITED KINGDOM · Age 56
director · Since 07/06/2023
EXECUTIVE COACH, PRODUCER
AMERICAN · UNITED KINGDOM · Age 58
Persons with Significant Control
Ms Michelle Toth
American · United Kingdom · Age 58
49, Greek Street, London, W1D 4EG
Notified 07/06/2023
CompanyRankvs 12785+ SIC 90010 peers33
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How is this score calculated?
Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.
Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.
Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.
One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.
Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.
Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.
Key FinancialsYear ending 31/12/2024
Net Worth
-£42k
Balance sheet strength
Cash
£30k
Cash in the bank
Net Current Assets
-£42k
Working capital
Current Assets
£30k
Current Liabilities
£72k
Debtors
£223
EstimatesDerived
| Year | Current Ratio | Implied Profit |
|---|---|---|
| 2024 | 0.41 | -£11k |
Derived from filed accounts. Not audited figures.