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Strategic Media Directions Limited

15230330

active
ltd
england wales
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk
  • Current liabilities exceed current assets (-10)

Details

Suite G04 1 Quality Court, Chancery Lane, London, WC2A 1HR
Incorporated 24/10/2023

Compliance

Last accounts

31/03/2025

micro entity

Next accounts due

31/12/2026

On track

Confirmation statement

Last: 23/10/2025

Due 06/11/2026

On track

Industry

59120
Motion picture, video and television programme post-production activities
62020
Information technology consultancy activities
68209
Other letting and operating of own or leased real estate
70229
Management consultancy activities

Officers

Ewan Johnston

director · Since 24/10/2023

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 64

Mrs Janet Johnston

director · Since 01/12/2024

FINANCE DIRECTOR

BRITISH · ENGLAND · Age 64

Also on 8 other boards

Ewan Johnston

director · Since 24/10/2023

British · England · Age 64

Janet Johnston

director · Since 01/12/2024

British · England · Age 64

Persons with Significant Control

Ewan Johnston

75–100% shares
75–100% votes
Appoint directors

British · England · Age 64

Suite G04, 1 Quality Court, Chancery Lane, London, WC2A 1HR

Notified 24/10/2023

Former PSCs

Mrs Janet

Ceased 12/02/2024

Change History

statusactive
2026-06-16

Active

typeltd
2026-06-16

Private Limited Company

address line1Suite G04 1 Quality Court, Chancery Lane
2026-06-16

SUITE G04

post townLondon
2026-06-16

LONDON

officer appointedJOHNSTON, Ewan
2026-06-16
officer appointedJOHNSTON, Janet
2026-06-16

CompanyRankvs 1127+ SIC 59120 peers
68

Financial strength71th percentile among SIC peers · 18/25
Employees80th percentile among SIC peers · 12/15
LiquidityCurrent ratio 2.44× · 20/20
Longevity3 years trading (max 15) · 3/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength18/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees12/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity3/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Net Worth

£12k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

£12k

Working capital

Current Assets

£20k

Current Liabilities

£8k

Fixed Assets

£160

2avg. employees+1

Balance Sheet

Assets less current liabilities£12k
Prepared with FreeAgent

EstimatesDerived

YearCurrent RatioImplied Profit
20252.44-£8k
20244.40

Derived from filed accounts. Not audited figures.