Demand Ai (Uk) Ltd
15759907
Some Concerns
- No accounts filed in last 18 months (-5)
- Negative net worth (-10)
- Current liabilities exceed current assets (-10)
Details
Compliance
Accounts
Confirmation statement
Industry
Officers
director · Since 13/02/2025
CHIEF EXECUTIVE OFFICER
AMERICAN · UNITED STATES · Age 32
director · Since 01/06/2025
IT DIRECTOR
BRITISH · ENGLAND · Age 59
Also on 3 other boards
director · Since 07/08/2025
CHIEF EXECUTIVE OFFICER
AMERICAN · UNITED STATES · Age 60
Persons with Significant Control
Mr Michael John Thomas Whife
American · United States · Age 60
C/O Windsor House, Station Court, Station Road, Cambridge, CB22 5NE
Notified 17/07/2025
Former PSCs
Mr Charlie Lyndon James Whife
Ceased 03/12/2024
Mr Harmanpreet Singh Jaspaul
Ceased 03/12/2024
Mr Matthew David Croft
Ceased 17/07/2025
CompanyRankvs 155949+ SIC 70229 peers34
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How is this score calculated?
Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.
Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.
Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.
One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.
Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.
Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.
Key FinancialsYear ending 31/12/2024
Net Worth
-£54k
Balance sheet strength
Cash
—
Cash in the bank
Net Current Assets
-£54k
Working capital
Current Assets
£1k
Current Liabilities
£56k
Balance Sheet
EstimatesDerived
| Year | Current Ratio |
|---|---|
| 2024 | 0.02 |
Derived from filed accounts. Not audited figures.