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Mediaforce (London) Limited

01875785

active
Private Limited Company
england wales
Companies House
Health Score
83 / 100

Healthy

25/30
Filing
20/30
Financial
38/40
Risk
  • No accounts filed in last 18 months (-5)
  • 1 outstanding charge (-2)

Details

22 PRINCES STREET, LONDON, W1B 2LU
Incorporated 08/01/1985

Compliance

Last accounts

30/09/2024

small

Next accounts due

30/06/2026

On track

Confirmation statement

Last: 28/11/2025

Due 12/12/2026

On track

Industry

73110
Advertising agencies

Officers

Mr Russell William George Whitehair

director · Since 05/01/1996

COMPANY DIRECTOR

ENGLISH · ENGLAND · Age 68

Also on 6 other boards

Mr Russell William George Whitehair

secretary · Since 22/03/2017

Also on 6 other boards

Mr Richard Emmerson Elliot

director · Since 20/09/2018

FINANCE DIRECTOR

BRITISH · ENGLAND · Age 60

Also on 117 other boards

Persons with Significant Control

Mediaforce (Representation) Digital Limited

75–100% shares
75–100% votes
Appoint directors

22, Princes Street, London, W1B 2LU

Reg: 11707687 · Companies House · Limited

Notified 01/04/2019

Former PSCs

Mediaforce Holdings Ltd

Ceased 01/04/2019

Charges1 outstanding

Charge
outstanding

HSBC CORPORATE TRUSTEE COMPANY (UK) LIMITED (AS SECURITY AGENT)

Created 16/12/2024Registered 17/12/2024
charge
satisfied

BARCLAYS BANK PLC

Created 16/12/2008Registered 31/12/2008Satisfied 13/01/2020
charge
satisfied

BARCLAYS BANK PLC

Created 20/04/1988Registered 27/04/1988Satisfied 22/01/1994

CompanyRankvs 1119+ SIC 73110 peers
70

Financial strength96th percentile among SIC peers · 24/25
Employees95th percentile among SIC peers · 14/15
LiquidityCurrent ratio 1.01× · 12/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/09/2024

Net Worth

£308k

Balance sheet strength

Cash

£864k

Cash in the bank

Net Current Assets

£198k

Working capital

Current Assets

£20.7M

Current Liabilities

£20.5M

Debtors

£19.9M

7avg. employees-1

Tax at Year End

Corp tax£159k

Balance Sheet

Intangible assets£110k
Assets less current liabilities£308k
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied Profit
20241.01+£173k
20231.00-£81k
20221.00+£190k
20211.00+£0
20201.01

Derived from filed accounts. Not audited figures.