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Market Measures Limited

02018166

active
Private Limited Company
england wales
Companies House
Health Score
88 / 100

Healthy

30/30
Filing
20/30
Financial
38/40
Risk
  • 1 outstanding charge (-2)

Details

ATHENIA HOUSE, WINCHESTER, SO23 7BS
Incorporated 09/05/1986

Compliance

Last accounts

30/09/2025

total exemption full

Next accounts due

30/06/2027

On track

Confirmation statement

Last: 22/05/2025

Due 05/06/2026

On track

Industry

73200
Market research and public opinion polling

Officers

Philip Anthony Gurd

director · Since 15/12/1991

DIRECTOR

BRITISH · ENGLAND · Age 77

Also on 1 other board

Mr John William Gurd

director · Since 23/11/2011

MARKET RESEARCHER

BRITISH · ENGLAND · Age 48

Also on 1 other board

Mrs Rachel Elizabeth Mary Cristofoli

director · Since 01/02/2015

MARKET RESEARCHER

BRITISH · ENGLAND · Age 58

Ms Sally Christine Gamblin

director · Since 01/02/2015

MARKET RESEARCHER

BRITISH · ENGLAND · Age 58

Mr Crispin Richard Boon

director · Since 20/06/2022

MARKET RESEARCHER

BRITISH · UNITED KINGDOM · Age 55

Ms Nina Gurd

director · Since 22/09/2023

DIRECTOR

BRITISH · UNITED KINGDOM · Age 49

Persons with Significant Control

Market Measures Holdings Limited

75–100% votes

10-14, Andover Road, Winchester, SO23 7BS

Reg: 14867455 · Companies House · Limited Company

Notified 14/06/2023

Former PSCs

Mr Phillip Gurd

Ceased 22/09/2019

Mr & Mrs Michael And Denise Moran

Ceased 16/08/2017

Mr John William Gurd

Ceased 22/09/2019

Mr John William Gurd

Ceased 14/06/2023

Mrs Nina Gurd

Ceased 14/06/2023

Charges1 outstanding

charge
outstanding

MIDLAND BANK PLC

Created 22/06/1987Registered 29/06/1987

CompanyRankvs 756+ SIC 73200 peers
65

Financial strength93th percentile among SIC peers · 23/25
Employees38th percentile among SIC peers · 6/15
LiquidityCurrent ratio 1.7× · 16/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength23/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees6/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity16/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/09/2025

Net Worth

£298k

Balance sheet strength

Cash

£519k

Cash in the bank

Net Current Assets

£286k

Working capital

Current Assets

£695k

Current Liabilities

£409k

Fixed Assets

£16k

Debtors

£176k

1avg. employees-84

Tax at Year End(2024)

Corp tax£97k

Balance Sheet

Assets less current liabilities£302k
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied Profit
20251.70-£32k
20241.55-£22k
20231.51
20222.40
20212.52+£308k
20202.32+£16k
20192.12-£7k
20182.16

Derived from filed accounts. Not audited figures.