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Simpson Mahoney Parrock Limited

02145924

active
ltd
england wales
Companies House
Health Score
83 / 100

Healthy

25/30
Filing
20/30
Financial
38/40
Risk
  • No accounts filed in last 18 months (-5)
  • 1 outstanding charge (-2)

Details

130 Shaftesbury Avenue, 2nd Floor, London, W1D 5EU
Incorporated 08/07/1987

Previously known as

Rapid 3224 Limited · until 06/08/1987

Compliance

Last accounts

31/03/2025

small

Next accounts due

31/12/2026

On track

Confirmation statement

Last: 19/06/2025

Due 03/07/2026

On track

Industry

73110
Advertising agencies

Officers

Christopher Simon Carter

director · Since 28/01/2003

British · United Kingdom · Age 51

Timothy James Carter

director · Since 15/04/2019

British · United Kingdom · Age 50

Catherine Marie Carter

secretary · Since 06/01/2020

Former

Mark Starns

director · Resigned 30/11/2007

Iain Fraser Ferguson

director · Resigned 22/01/2013

Simon Nicholas Mahoney

director · Resigned 08/07/2015

Simon Nicholas Mahoney

secretary · Resigned 08/07/2015

Martin Vaughan Shellaker

director · Resigned 08/07/2015

Christopher John Simpson

director · Resigned 01/08/2016

Persons with Significant Control

Mr Christopher Simon Carter

75–100% shares
75–100% votes

British · United Kingdom · Age 51

130, Shaftesbury Avenue, London, W1D 5EU

Notified 02/08/2016

Former PSCs

Mr Christopher Simon Carter

Ceased 01/08/2016

Christopher John Simpson

Ceased 01/08/2016

Charges1 outstanding

charge
outstanding

NATIONAL WESTMINSTER BANK PLC

Created 07/01/1988Registered 19/01/1988

Change History

officer appointedCARTER, Catherine Marie
2026-06-11
officer appointedCARTER, Christopher Simon
2026-06-11
officer appointedCARTER, Timothy James
2026-06-11
statusactive
2026-06-11

Active

post townLondon
2026-06-11

LONDON

typeltd
2026-06-11

Private Limited Company

address line1130 Shaftesbury Avenue
2026-06-11

130 SHAFTESBURY AVENUE

CompanyRankvs 13+ SIC 73110 peers
80

Financial strength99th percentile among SIC peers · 25/25
Employees99th percentile among SIC peers · 15/15
LiquidityCurrent ratio 2.43× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2024

Net Worth

£1.5M

Balance sheet strength

Cash

£1.8M

Cash in the bank

Net Current Assets

£1.5M

Working capital

Current Assets

£2.5M

Current Liabilities

£1.0M

Fixed Assets

£66k

Debtors

£635k

28avg. employees-4

Balance Sheet

Bank loans & overdrafts£33k
Assets less current liabilities£1.5M
Prepared with Digita Accounts Production Advanced

EstimatesDerived

YearCurrent RatioImplied Profit
20242.43-£34k
20232.30-£143k
20223.52+£371k
20211.93

Derived from filed accounts. Not audited figures.