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Directions (Research And Marketing) Limited

02148938

active
Private Limited Company
england wales
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk
  • Current liabilities exceed current assets (-10)

Details

55 EAST GOMELDON ROAD, SALISBURY, SP4 6LT
Incorporated 21/07/1987

Compliance

Last accounts

31/08/2025

micro entity

Next accounts due

31/05/2027

On track

Confirmation statement

Last: 07/06/2025

Due 21/06/2026

On track

Industry

73200
Market research and public opinion polling

Officers

Miss Kirsty Rebecca Lyn Boyce

director · Since 01/09/2012

MARKET RESEARCH DIRECTOR

BRITISH · ENGLAND · Age 53

Mrs Helen Josephine Crookes

secretary · Since 01/10/2014

Miss Gemma Lester Lewis

director · Since 19/12/2016

RESEARCH DIRECTOR

BRITISH · ENGLAND · Age 44

Persons with Significant Control

Ms Kirsty Rebecca Lyn Boyce

25–50% shares
25–50% votes

British · England · Age 53

2nd Floor Knightway House, Park Street, Bagshot, GU19 5AQ

Notified 20/08/2019

Gemma Lester Lewis

25–50% shares
25–50% votes

British · England · Age 44

2nd Floor Knightway House, Park Street, Bagshot, GU19 5AQ

Notified 20/08/2019

Former PSCs

Mr Said Marie

Ceased 20/08/2019

Mrs Sally Alison Chisholm Marie

Ceased 20/08/2019

Charges0 outstanding

charge
satisfied

CREDIT LYONNAIS BANK NEDERLAND NV

Created 07/12/1987Registered 14/12/1987Satisfied 29/07/1998

CompanyRankvs 155+ SIC 73200 peers
84

Financial strength84th percentile among SIC peers · 21/25
Employees88th percentile among SIC peers · 13/15
LiquidityCurrent ratio 2.14× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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155Directions (Research And Marketing) Limited
84
How is this score calculated?
Financial strength21/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees13/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/08/2025

Net Worth

£81k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

£87k

Working capital

Current Assets

£160k

Current Liabilities

£75k

Fixed Assets

£2k

4avg. employees-1

Balance Sheet

Assets less current liabilities£88k
Prepared with Taxfiler

EstimatesDerived

YearCurrent RatioImplied Profit
20252.14-£25k
20241.77+£5k
20231.90+£4k
20221.81+£14k
20211.55+£13k
20201.92—

Derived from filed accounts. Not audited figures.