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Initial Incentives Limited

02183201

active
Private Limited Company
england wales
Companies House
Health Score
74 / 100

Some Concerns

30/30
Filing
10/30
Financial
34/40
Risk
  • Current liabilities exceed current assets (-10)
  • 3 outstanding charges (-6)

Details

UNIT 16 APEX BUSINESS CENTRE, DUNSTABLE, LU5 4SB
Incorporated 26/10/1987

Compliance

Last accounts

31/12/2025

total exemption full

Next accounts due

30/09/2027

On track

Confirmation statement

Last: 01/12/2025

Due 15/12/2026

On track

Industry

73110
Advertising agencies

Officers

Mr Nicholas Carter

director · Since 04/08/2005

MANAGING DIRECTOR

BRITISH · ENGLAND · Age 58

Also on 1 other board

Persons with Significant Control

Carter Enterprises Limited

75–100% shares
75–100% votes

Unit 16, Apex Business Centre, Dunstable, LU5 4SB

Reg: 12297899 · England And Wales · Limited Company

Notified 10/03/2020

Former PSCs

Mr Jonathan Reuben

Ceased 10/03/2020

Mr Lee Reuben

Ceased 10/03/2020

Charges3 outstanding

Charge
outstanding

HSBC UK BANK PLC

Created 19/04/2024Registered 23/04/2024
Charge
satisfied

HSBC UK BANK PLC

Created 03/08/2022Registered 11/08/2022Satisfied 22/04/2026
Charge
outstanding

HSBC INVOICE FINANCE (UK) LTD

Created 12/01/2022Registered 20/01/2022
Charge
outstanding

HSBC UK BANK PLC

Created 24/03/2020Registered 25/03/2020

CompanyRankvs 940+ SIC 73110 peers
71

Financial strength96th percentile among SIC peers · 24/25
Employees98th percentile among SIC peers · 15/15
LiquidityCurrent ratio 1.45× · 12/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2025

Net Worth

£344k

Balance sheet strength

Cash

£17k

Cash in the bank

Net Current Assets

£323k

Working capital

Current Assets

£1.0M

Current Liabilities

£716k

Fixed Assets

£60k

Debtors

£916k

19avg. employees+4

Tax at Year End

Corp tax£73k

Balance Sheet

Assets less current liabilities£384k
Prepared with Sage Accounts Production Advanced 2023 - FRS102_2023

EstimatesDerived

YearCurrent RatioImplied Profit
20251.45+£35k
20241.60+£56k
20231.66-£105k
20221.98-£248k
20212.64-£369k
20203.38-£1.1M
20193.99+£152k
20183.52+£244k
20172.46

Derived from filed accounts. Not audited figures.