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Simply D'Na Limited

02324770

active
Private Limited Company
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

FREEDMAN HOUSE CHRISTOPHER WREN YARD, CROYDON, CR0 1QG
Incorporated 05/12/1988

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73120
Media representation

Officers

Miss Anne Johnston Mcdonald

secretary · Since 01/10/1997

BRITISH · Age 75

Also on 1 other board

Mr Daren Clyde Gay

director · Since 17/07/2018

PROGRAM DESIGNER

DUTCH · UNITED KINGDOM · Age 54

Persons with Significant Control

Mr Daren Clyde Gay

75–100% shares
75–100% votes
Appoint directors

Dutch · United Kingdom · Age 54

21, Fairmount Road, London, SW2 2BJ

Notified 17/07/2018

Former PSCs

Automated Reprographic Technologies Limited

Ceased 17/07/2018

Miss Anne Johnston Mcdonald

Ceased 29/07/2018

Charges0 outstanding

charge
satisfied

LOGVALE LIMITED

Created 17/11/2004Registered 18/11/2004Satisfied 19/01/2008
charge
satisfied

RANSOME'S DOCK LIMITED

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charge
satisfied

RANSOME'S DOCK LIMITED

Created 31/10/1997Registered 08/11/1997Satisfied 27/08/2014
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satisfied

RANSOME'S DOCK LIMITED

Created 13/02/1996Registered 22/02/1996Satisfied 27/08/2014
charge
satisfied

BARCLAYS BANK PLC

Created 17/05/1991Registered 05/06/1991Satisfied 27/08/2014

CompanyRankvs 5062+ SIC 73120 peers
45

Financial strength29th percentile among SIC peers · 7/25
Employees39th percentile among SIC peers · 6/15
LiquidityCurrent ratio 0.17× · 2/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength7/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees6/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity2/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2025

Net Worth

£2

Balance sheet strength

Cash

£1k

Cash in the bank

Net Current Assets

-£1.4M

Working capital

Current Assets

£300k

Current Liabilities

£1.7M

Fixed Assets

£208

Debtors

£299k

Profit After Tax

£15k

1avg. employees

Balance Sheet

Assets less current liabilities-£1.4M
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20250.17
20240.16
20220.19
20210.18
20200.19
20190.23-£67k
20180.25-£23k
20170.27+£35k
20160.25

Derived from filed accounts. Not audited figures.