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The Insert Company (London) Limited

02352979

active
ltd
england wales
Companies House
Health Score
85 / 100

Healthy

25/30
Filing
20/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)

Details

22 Princes Street, London, W1B 2LU
Incorporated 27/02/1989

Compliance

Last accounts

30/09/2025

total exemption full

Next accounts due

30/06/2027

On track

Confirmation statement

Last: 27/02/2026

Due 13/03/2027

On track

Industry

73110
Advertising agencies

Officers

Mr Malcolm Charles Denmark

director · Since 27/02/1992

DIRECTOR

BRITISH · ENGLAND · Age 71

Also on 28 other boards

Mr Russell William George Whitehair

secretary · Since 22/03/2017

Also on 114 other boards

Mr Russell William George Whitehair

director · Since 22/03/2017

DIRECTOR

BRITISH · ENGLAND · Age 69

Also on 114 other boards

Mr Richard Emmerson Elliot

director · Since 21/09/2018

FINANCE DIRECTOR

BRITISH · ENGLAND · Age 60

Also on 117 other boards

Malcolm Charles Denmark

director

British · England · Age 71

Russell William George Whitehair

secretary · Since 22/03/2017

Russell William George Whitehair

director · Since 22/03/2017

British · England · Age 69

Richard Emmerson Elliot

director · Since 21/09/2018

British · England · Age 60

Former

Edward Douglas Henderson

secretary · Resigned 25/06/2004

Ian Michael Springett

director · Resigned 31/12/2016

Ian Michael Springett

secretary · Resigned 31/12/2016

Adrian Gaveglia

director · Resigned 21/09/2018

Mark Peter Young

director · Resigned 06/08/2020

Persons with Significant Control

Media Concierge (Holdings) Limited

75–100% shares
75–100% votes

22, Princes Street, London, W1B 2LU

Reg: 02972740 · United Kingdom · Ltd

Notified 27/02/2017

Change History

statusactive
2026-07-14

Active

typeltd
2026-07-14

Private Limited Company

address line122 Princes Street
2026-07-14

22 PRINCES STREET

post townLondon
2026-07-14

LONDON

CompanyRankvs 6676+ SIC 73110 peers
63

Financial strength30th percentile among SIC peers · 8/25
Employees87th percentile among SIC peers · 13/15
LiquidityCurrent ratio 1.12× · 12/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength8/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees13/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/09/2024

Net Worth

£2

Balance sheet strength

Cash

£239k

Cash in the bank

Net Current Assets

£181k

Working capital

Current Assets

£1.7M

Current Liabilities

£1.5M

Debtors

£1.5M

3avg. employees

Tax at Year End

Corp tax£0
Prepared with CCH Software

EstimatesDerived

YearCurrent Ratio
20241.12
20231.14

Derived from filed accounts. Not audited figures.