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Steed Advertising Limited

02375610

active
ltd
england wales
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Current liabilities exceed current assets (-10)

Details

5 Elstree Gate, Elstree Way, Borehamwood, WD6 1JD
Incorporated 25/04/1989

Previously known as

Conrad Advertising Limited · until 13/01/1995
172 Limited · until 14/06/1990
Dimechoice Limited · until 31/05/1989

Compliance

Last accounts

30/09/2025

micro entity

Next accounts due

30/06/2027

On track

Confirmation statement

Last: 18/11/2025

Due 02/12/2026

On track

Industry

73110
Advertising agencies

Officers

David Conrad Sitwell

director

British · United Kingdom · Age 66

Peter Charles Clark

secretary · Since 25/06/1998

British

Former

Wayne Sitwell

secretary · Resigned 02/03/1992

Paul Gromett

secretary · Resigned 31/01/1998

Vincent Lucien Sitwell

director · Resigned 01/11/2006

Persons with Significant Control

Mr David Conrad Sitwell

75–100% shares

British · United Kingdom · Age 66

5, Elstree Gate, Borehamwood, WD6 1JD

Notified 30/06/2016

Change History

statusactive
2026-06-11

Active

typeltd
2026-06-11

Private Limited Company

address line15 Elstree Gate
2026-06-11

5 ELSTREE GATE

post townBorehamwood
2026-06-11

BOREHAMWOOD

officer appointedCLARK, Peter Charles
2026-06-11
officer appointedSITWELL, David Conrad
2026-06-11

CompanyRankvs 3359+ SIC 73110 peers
71

Financial strength74th percentile among SIC peers · 19/25
Employees15th percentile among SIC peers · 2/15
LiquidityCurrent ratio 28.24× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength19/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees2/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/09/2024

Net Worth

£14k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

£14k

Working capital

Current Assets

£14k

Current Liabilities

£501

0avg. employees

Balance Sheet

Assets less current liabilities£14k
Prepared with Companies House

EstimatesDerived

YearCurrent RatioImplied Profit
202428.24+£0
202328.24+£0
202228.24+£0
202128.24+£0
202028.24+£0
201928.24

Derived from filed accounts. Not audited figures.