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Social & Market Strategic Research Limited

02608951

active
Private Limited Company
england wales
Companies House
Health Score
88 / 100

Healthy

30/30
Filing
20/30
Financial
38/40
Risk
  • 1 outstanding charge (-2)

Details

NORWICH HOUSE, HULL, HU1 3ES
Incorporated 09/05/1991

Compliance

Last accounts

31/07/2025

unaudited abridged

Next accounts due

30/04/2027

On track

Confirmation statement

Last: 10/10/2025

Due 24/10/2026

On track

Industry

73200
Market research and public opinion polling

Officers

Mr Darren Hornby

director · Since 29/01/2009

DIRECTOR

BRITISH · UNITED KINGDOM · Age 51

Also on 1 other board

Persons with Significant Control

Mr Darren Hornby

25–50% shares
25–50% votes
Appoint directors

British · United Kingdom · Age 51

Norwich House, 1 Savile Street, Hull, HU1 3ES

Notified 15/04/2021

Mr Jae Saleh

25–50% shares
25–50% votes
Appoint directors

British · United Kingdom · Age 45

Norwich House, 1 Savile Street, Hull, HU1 3ES

Notified 15/04/2021

Smsr Uk Limited

25–50% shares

Norwich House, 1 Savile Street, Hull, HU1 3ES

Reg: 13918856 · Register Of Companies · Private Company Limited By Shares

Notified 18/02/2022

Former PSCs

Kingston Equity & Finance Ltd

Ceased 12/10/2023

Charges1 outstanding

Charge
outstanding

SKIPTON BUSINESS FINANCE LIMITED

Created 11/02/2014Registered 24/02/2014
charge
satisfied

BARCLAYS BANK PLC

Created 12/08/1992Registered 19/08/1992Satisfied 24/02/2014

CompanyRankvs 419+ SIC 73200 peers
67

Financial strength83th percentile among SIC peers · 21/25
Employees96th percentile among SIC peers · 14/15
LiquidityCurrent ratio 1.28× · 12/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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419Social & Market Strategic Research Limited
77
How is this score calculated?
Financial strength21/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/07/2025

Net Worth

£67k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

£54k

Working capital

Current Assets

£251k

Current Liabilities

£196k

Fixed Assets

£19k

Debtors

£229k

17avg. employees

Tax at Year End(2020)

Corp tax£6k

Balance Sheet

Assets less current liabilities£74k
Signed by Mr Darren Hornby 20 April 2026Prepared with Acorah Software Products - Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20251.28+£31k
20241.21+£2k
20231.29+£19k
20221.05+£19k
20210.98+£9k
20200.97+£32k
20190.95—

Derived from filed accounts. Not audited figures.