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Hercules Direct Marketing Limited

02661085

active
Private Limited Company
england wales
Companies House
Health Score
78 / 100

Some Concerns

30/30
Filing
10/30
Financial
38/40
Risk
  • Current liabilities exceed current assets (-10)
  • 1 outstanding charge (-2)

Details

11 TITAN DRIVE, PETERBOROUGH, PE1 5XN
Incorporated 07/11/1991

Compliance

Last accounts

31/03/2025

total exemption full

Next accounts due

31/12/2026

On track

Confirmation statement

Last: 16/12/2025

Due 30/12/2026

On track

Industry

73110
Advertising agencies

Officers

Miss Sally Anne Strudwick

director · Since 31/05/2013

NONE

BRITISH · UNITED KINGDOM · Age 46

Also on 1 other board

Mrs Charlotte Henson

director · Since 03/01/2023

DIRECTOR

BRITISH · UNITED KINGDOM · Age 34

Mr David John Morgalla

director · Since 03/01/2023

DIRECTOR

BRITISH · UNITED KINGDOM · Age 49

Persons with Significant Control

Hercules Marketing And Communications Limited

ownership-of-shares-75-to-100-percent-as-firm
voting-rights-75-to-100-percent-as-firm

Unit 13, Stevern Way, Peterborough, PE 5EL

Reg: 08549875 · England & Wales · Limited Company

Notified 06/04/2016

Charges1 outstanding

charge
outstanding

BARCLAYS BANK PLC

Created 04/07/1997Registered 15/07/1997

CompanyRankvs 121+ SIC 73110 peers
79

Financial strength99th percentile among SIC peers · 25/25
Employees95th percentile among SIC peers · 14/15
LiquidityCurrent ratio 9.71× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Net Worth

£1.3M

Balance sheet strength

Cash

£553k

Cash in the bank

Net Current Assets

£1.3M

Working capital

Current Assets

£1.4M

Current Liabilities

£145k

Fixed Assets

£74k

Debtors

£855k

8avg. employees-1

Tax at Year End

Corp tax£16k

Balance Sheet

Assets less current liabilities£1.3M
Prepared with Caseware UK (AP4) 2024.0.164

EstimatesDerived

YearCurrent RatioImplied Profit
20259.71-£51k
20235.25

Derived from filed accounts. Not audited figures.