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Informed Choice Limited

02947466

active
Private Limited Company
Companies House
Health Score
70 / 100

Some Concerns

30/30
Filing
0/30
Financial
40/40
Risk
  • Current liabilities exceed current assets (-10)
  • Going concern doubt noted in accounts (-10)

Details

SUNDIAL HOUSE, CRANLEIGH, GU6 8AE
Incorporated 11/07/1994

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

66190
Other activities auxiliary to financial services

Officers

Mrs Andrea Ruth Bamford

secretary · Since 11/07/1994

MARKETING CONSULTANT

BRITISH · ENGLAND · Age 70

Also on 11 other boards

Mr Nicholas Bamford

director · Since 11/07/1994

MARKETING CONSULTANT

BRITISH · ENGLAND · Age 71

Also on 4 other boards

Mrs Andrea Ruth Bamford

director · Since 15/07/1994

MARKETING CONSULTANT

BRITISH · ENGLAND · Age 70

Also on 11 other boards

Mr Martin Robert Bamford

director · Since 04/07/2003

CONSULTANT

BRITISH · UNITED KINGDOM · Age 46

Also on 4 other boards

Miss Shelley Mccarthy

director · Since 07/01/2016

FINANCIAL PLANNER

BRITISH · ENGLAND · Age 47

Persons with Significant Control

Mr Nicholas Bamford

25–50% shares

British · England · Age 71

Sundial House, Cranleigh, GU6 8AE

Notified 06/04/2016

Mrs Andrea Ruth Bamford

25–50% shares

British · England · Age 70

Sundial House, Cranleigh, GU6 8AE

Notified 06/04/2016

Mr Martin Robert Bamford

25–50% shares

British · United Kingdom · Age 46

Sundial House, Cranleigh, GU6 8AE

Notified 06/04/2016

CompanyRankvs 115+ SIC 66190 peers
77

Financial strength88th percentile among SIC peers · 22/25
Employees98th percentile among SIC peers · 15/15
LiquidityCurrent ratio 3.96× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Going concern doubt -10
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How is this score calculated?
Financial strength22/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Going concern doubt: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Going Concern Doubt

are not discounted. Pension costs The company operates a defined contribution scheme for the benefit of its employees. Contributions payable are recognised in the profit and loss account when due. Going concern The directors have not identified any material uncertainties related to events or conditions that may cast significant doubt about the company's ability to continue as going concern

Key FinancialsYear ending 31/07/2025

Net Worth

£250k

Balance sheet strength

Cash

£293k

Cash in the bank

Net Current Assets

£248k

Working capital

Current Assets

£332k

Current Liabilities

£84k

Fixed Assets

£3k

Debtors

£39k

18avg. employees

Tax at Year End(2022)

Corp tax£21k

Balance Sheet

Assets less current liabilities£251k
Prepared with Taxfiler

EstimatesDerived

YearCurrent RatioImplied Profit
20253.96-£1k
20244.22-£17k
20235.53-£140k
20225.90-£78k
20216.34+£67k
20205.65+£116k
20195.96

Derived from filed accounts. Not audited figures.