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Jori White Public Relations Limited

03121208

active
Private Limited Company
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Current liabilities exceed current assets (-10)

Details

STUDIO 2, LONDON, W1D 4HZ
Incorporated 02/11/1995

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies
96090
Other personal service activities

Officers

Ms Jori Elaine White

director · Since 03/11/1995

PUBLICIST

AMERICAN · UNITED KINGDOM · Age 60

Also on 5 other boards

Mr Adrian Craig Houston

secretary · Since 01/09/2006

PHOTOGRAPHER

BRITISH · UNITED KINGDOM · Age 67

Also on 2 other boards

Persons with Significant Control

Mr Adrian Craig Houston

25–50% shares
25–50% votes

British · United Kingdom · Age 67

43 Aldbourne Road, London, W12 0LW

Notified 06/04/2016

Jori White

50–75% shares
50–75% votes

American · United Kingdom · Age 60

43 Aldbourne Road, London, W12 0LW

Notified 06/04/2016

CompanyRankvs 586+ SIC 73110 peers
84

Financial strength93th percentile among SIC peers · 23/25
Employees74th percentile among SIC peers · 11/15
LiquidityCurrent ratio 6.62× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength23/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees11/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/10/2024

Net Worth

£171k

Balance sheet strength

Cash

£2k

Cash in the bank

Net Current Assets

£176k

Working capital

Current Assets

£207k

Current Liabilities

£31k

Fixed Assets

£16k

Debtors

£205k

2avg. employees

Tax at Year End(2022)

Corp tax£24k

Balance Sheet

Assets less current liabilities£192k
Prepared with Digita Accounts Production Advanced

EstimatesDerived

YearCurrent RatioImplied Profit
20246.62+£35k
202310.27-£99k
20223.68+£57k
20213.07+£34k
20203.05
20192.10
20181.92

Derived from filed accounts. Not audited figures.