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Mediaforce Representation Limited

03130067

active
Private Limited Company
england wales
Companies House
Health Score
83 / 100

Healthy

25/30
Filing
20/30
Financial
38/40
Risk
  • No accounts filed in last 18 months (-5)
  • Going concern doubt noted in accounts (-10)
  • 1 outstanding charge (-2)

Details

22 PRINCES STREET, LONDON, W1B 2LU
Incorporated 23/11/1995

Compliance

Last accounts

30/09/2024

full

Next accounts due

30/06/2026

On track

Confirmation statement

Last: 28/11/2025

Due 12/12/2026

On track

Industry

73110
Advertising agencies

Officers

Mr Malcolm Charles Denmark

director · Since 11/01/1996

DIRECTOR

BRITISH · ENGLAND · Age 70

Also on 28 other boards

Mr Russell William George Whitehair

secretary · Since 22/03/2017

Also on 114 other boards

Mr Russell William George Whitehair

director · Since 22/03/2017

DIRECTOR

BRITISH · ENGLAND · Age 68

Also on 114 other boards

Mr Richard Emmerson Elliot

director · Since 20/09/2018

FINANCE DIRECTOR

BRITISH · ENGLAND · Age 60

Also on 117 other boards

Persons with Significant Control

Mediaforce (Representation) Digital Limited

75–100% shares
75–100% votes
Appoint directors

22, Princes Street, London, W1B 2LU

Reg: 11707687 · Companies House · Limited

Notified 01/04/2019

Former PSCs

Mediaforce (Holdings) Limited

Ceased 01/04/2019

Charges1 outstanding

Charge
outstanding

HSBC CORPORATE TRUSTEE COMPANY (UK) LIMITED (AS SECURITY AGENT)

Created 16/12/2024Registered 17/12/2024
Charge
satisfied

BARCLAYS BANK PLC

Created 31/03/2014Registered 05/04/2014Satisfied 02/01/2020

CompanyRankvs 5236+ SIC 73110 peers
46

Financial strength36th percentile among SIC peers · 9/25
Employees99th percentile among SIC peers · 15/15
LiquidityCurrent ratio 1.02× · 12/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Going concern doubt -10Outstanding charges -10
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How is this score calculated?
Financial strength9/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Going concern doubt: -10 pts

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Going Concern Doubt

we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue. Our responsibilities and the responsibilities of the directors with respect to

Key FinancialsYear ending 30/09/2024

Net Worth

£100

Balance sheet strength

Cash

£1k

Cash in the bank

Profit Before Tax

£856k

Bottom line earnings

Net Current Assets

£320k

Working capital

Current Assets

£15.5M

Current Liabilities

£15.1M

Debtors

£15.5M

Cost of Sales

£39.2M

Admin Expenses

£5.9M

Profit After Tax

£641k

24avg. employees-5

Tax at Year End

Corp tax£403k
Dividends paid£500k

People Costs

Wages & salaries£1.2M
Prepared with CCH Software

EstimatesDerived

YearCurrent Ratio
20241.02
20231.02

Derived from filed accounts. Not audited figures.