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Criteria Fieldwork Limited

03210409

active
Private Limited Company
england wales
Companies House
Health Score
78 / 100

Some Concerns

30/30
Filing
10/30
Financial
38/40
Risk
  • Current liabilities exceed current assets (-10)
  • 1 outstanding charge (-2)

Details

144 LIVERPOOL ROAD, LONDON, N1 1LA
Incorporated 11/06/1996

Compliance

Last accounts

31/12/2025

small

Next accounts due

30/09/2027

On track

Confirmation statement

Last: 28/05/2026

Due 11/06/2027

On track

Industry

73200
Market research and public opinion polling

Officers

Ms Elaine Francis

director · Since 11/06/1996

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 57

Also on 2 other boards

Mr James Murray Sainsbury

director · Since 01/01/2005

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 49

Also on 1 other board

Mr James Murray Sainsbury

secretary · Since 01/06/2009

COMPANY DIRECTOR

BRITISH · UNITED KINGDOM · Age 49

Also on 1 other board

Mrs Danielle Anita Simpson

director · Since 15/03/2011

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 45

Mr Adam Peter White

director · Since 28/06/2017

FINANCE DIRECTOR

BRITISH · ENGLAND · Age 42

Persons with Significant Control

Criteria Fieldwork Trustees Limited

75–100% shares
75–100% votes
Appoint directors

144, Liverpool Road, London, N1 1LA

Reg: 15977184 · Companies House · Private Limited Company

Notified 07/10/2024

Former PSCs

Miss Elaine Francis

Ceased 07/10/2024

Mr James Murray Sainsbury

Ceased 07/10/2024

Charges1 outstanding

charge
outstanding

ALLIED COMMERCIAL EXPORTERS LIMITED

Created 12/07/2004Registered 15/07/2004
charge
satisfied

DISCOVERY RESEARCH LIMITED

Created 28/02/1997Registered 13/03/1997Satisfied 15/12/2015

CompanyRankvs 34+ SIC 73200 peers
79

Financial strength97th percentile among SIC peers · 24/25
Employees99th percentile among SIC peers · 15/15
LiquidityCurrent ratio 4.03× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Outstanding charges -10
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How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

£826k

Balance sheet strength

Cash

£498k

Cash in the bank

Net Current Assets

£797k

Working capital

Current Assets

£1.1M

Current Liabilities

£263k

Fixed Assets

£35k

Debtors

£561k

42avg. employees+10

Balance Sheet

Assets less current liabilities£831k
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied Profit
20244.03-£122k
20234.00-£25k
20224.47-£151k
20214.98-£49k
20204.03

Derived from filed accounts. Not audited figures.