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Tutti Frutti Direct Limited

03392819

active
Private Limited Company
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
20/30
Financial
30/40
Risk
  • No accounts filed in last 18 months (-5)
  • Going concern doubt noted in accounts (-10)
  • 9 outstanding charges (-10)

Details

1068 HIGH ROAD, LONDON, N20 0QP
Incorporated 26/06/1997

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

82990
Other business support service activities

Officers

Mr Michael Raphael Samuel

director · Since 13/01/2025

DIRECTOR

BRITISH · ENGLAND · Age 66

Also on 2 other boards

Mr Duncan Scott Miller

director · Since 27/02/2026

BRITISH · ENGLAND · Age 61

Also on 6 other boards

Paul Stefan Swart

director · Since 21/05/2026

SOUTH AFRICAN · SOUTH AFRICA · Age 38

Persons with Significant Control

Heroes Technology Ltd.

75–100% shares
75–100% votes
Appoint directors

Wisteria Grange Barn, Pikes End, Pinner, HA5 2EX

Reg: 12620251 · Registrar Of Companies · Private Company Limited By Shares

Notified 20/09/2025

Former PSCs

Mr Michael Raphael Samuel

Ceased 30/06/2018

Mrs Debra Bernice Samuel

Ceased 30/06/2018

Tutti Frutti Direct Holdings Ltd

Ceased 20/09/2025

Charges9 outstanding

Charge
outstanding

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CRAYHILL AURORA CAPITAL IRELAND DAC - SERIES 2 AS SECURITY AGENT FOR THE SECURED PARTIES

Created 03/07/2024Registered 05/07/2024
Charge
outstanding

HSBC UK BANK PLC

Created 12/04/2024Registered 26/04/2024
Charge
outstanding

CRAYHILL AURORA CAPITAL IRELAND DAC SERIES 2 AS SECURITY AGENT FOR ITSELF AND THE OTHER SECURED

Created 05/04/2024Registered 05/04/2024
Charge
outstanding

HSBC UK BANK PLC

Created 04/07/2023Registered 11/07/2023
charge
outstanding

HSBC BANK PLC

Created 16/11/2010Registered 18/11/2010
charge
outstanding

HSBC INVOICE FINANCE (UK) LTD (THE SECURITY HOLDER)

Created 07/10/2010Registered 09/10/2010
charge
outstanding

GRIFFIN CREDIT SERVICES LIMITED

Created 29/04/1998Registered 06/05/1998
charge
outstanding

MIDLAND BANK PLC

Created 25/02/1998Registered 07/03/1998

CompanyRankvs 133+ SIC 82990 peers
70

Financial strength99th percentile among SIC peers · 25/25
Employees98th percentile among SIC peers · 15/15
LiquidityCurrent ratio 3.89× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Going concern doubt -10Outstanding charges -10
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How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Going concern doubt: -10 pts

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Going Concern Doubt

we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue. Our responsibilities and the responsibilities of the directors with respect to going concern are d

Key FinancialsYear ending 31/07/2023

Turnover

£18.8M

Annual revenue

Net Worth

£7.6M

Balance sheet strength

Cash

£2.5M

Cash in the bank

Profit Before Tax

£2.8M

Bottom line earnings

Net Current Assets

£7.0M

Working capital

Current Assets

£9.5M

Current Liabilities

£2.4M

Fixed Assets

£1.1M

Debtors

£4.0M

Cost of Sales

£11.8M

Gross Profit

£7.1M

Admin Expenses

£2.5M

Operating Profit

£2.9M

Profit After Tax

£2.3M

27avg. employees+3

Tax at Year End

Corp tax£472k
Dividends paid£139k

People Costs

Wages & salaries£851k
NI contributions£101k

Balance Sheet

Intangible assets£46k
Bank loans & overdrafts£270k
Assets less current liabilities£8.1M
Prepared with Caseware UK (AP4) 2023.0.135

EstimatesDerived

YearCurrent RatioImplied Profit
20233.89+£2.0M
20222.45+£2.0M
20213.12+£2.2M
20191.77+£462k
20181.60

Derived from filed accounts. Not audited figures.