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Once Upon A Time Marketing Limited

03406501

active
Private Limited Company
england wales
Companies House
Health Score
83 / 100

Healthy

25/30
Filing
20/30
Financial
38/40
Risk
  • No accounts filed in last 18 months (-5)
  • Going concern doubt noted in accounts (-10)
  • 1 outstanding charge (-2)

Details

17 BOWLING GREEN LANE, LONDON, EC1R 0QH
Incorporated 22/07/1997

Compliance

Last accounts

30/04/2025

full

Next accounts due

31/01/2027

On track

Confirmation statement

Last: 16/07/2025

Due 30/07/2026

On track

Industry

73110
Advertising agencies

Officers

Andrea Clare Pilgram

director · Since 23/01/2014

MANAGING DIRECTOR

BRITISH · UNITED KINGDOM · Age 49

Mr Daniel Eric Miller

director · Since 11/04/2017

FINANCE DIRECTOR

BRITISH · UNITED KINGDOM · Age 51

Also on 7 other boards

Persons with Significant Control

Once Upon A Time Creative Limited

75–100% shares
75–100% votes
Appoint directors

17, Bowling Green Lane, London, EC1R 0BU

Reg: 16744636 · Companies House · Private Company Limited By Shares

Notified 17/11/2025

Former PSCs

Once Upon A Time London Ltd

Ceased 17/11/2025

Andrea Clare Pilgrim

Ceased 18/04/2023

Charges1 outstanding

Charge
outstanding

TRINITY DC GP LIMITED AS SECURITY TRUSTEE FOR THE SECURED PARTIES

Created 17/11/2025Registered 21/11/2025
Charge
satisfied

TOSCAFUND GP LIMITED AS SECURITY TRUSTEE FOR THE SECURED PARTIES (SECURITY AGENT)

Created 20/12/2019Registered 31/12/2019Satisfied 29/01/2026
Charge
satisfied

CALCULUS NOMINEES LIMITED AS NOTEHOLDER

Created 20/12/2019Registered 24/12/2019Satisfied 29/01/2026
Charge
satisfied

CLOSE BROTHERS LTD (THE "SECURITY TRUSTEE")

Created 14/02/2014Registered 19/02/2014Satisfied 30/12/2019
Charge
satisfied

ONCE UPON A TIME LONDON LIMITED

Created 23/01/2014Registered 29/01/2014Satisfied 30/12/2019
charge
satisfied

RBS INVOICE FINANCE LIMITED

Created 15/03/2012Registered 23/03/2012Satisfied 12/05/2014
charge
satisfied

GRACE BAY HOLDING II S.A.R.L

Created 21/09/2011Registered 27/09/2011Satisfied 29/01/2014
charge
satisfied

GRACE BAY HOLDING II S.A.R.L

Created 19/08/2011Registered 06/09/2011Satisfied 29/01/2014
charge
satisfied

THE ROYAL BANK OF SCOTLAND PLC (AS TRUSTEE FOR THE FINANCE PARTIES, THE SECURITY TRUSTEE)

Created 13/06/2011Registered 17/06/2011Satisfied 19/09/2011
charge
satisfied

THE ROYAL BANK OF SCOTLAND PLC (AS TRUSTEE FOR THE FINANCE PARTIES, THE SECURITY TRUSTEE)

Created 24/02/2011Registered 08/03/2011Satisfied 19/09/2011
charge
satisfied

THE ROYAL BANK OF SCOTLAND PLC (AS SECURITY TRUSTEE)

Created 18/12/2009Registered 04/01/2010Satisfied 19/09/2011
charge
satisfied

THE ROYAL BANK OF SCOTLAND PLC

Created 31/07/2009Registered 14/08/2009Satisfied 19/09/2011
charge
satisfied

THE ROYAL BANK OF SCOTLAND PLC (AS SECURITY TRUSTEE)

Created 17/03/2009Registered 25/03/2009Satisfied 19/09/2011
charge
satisfied

THE ROYAL BANK OF SCOTLAND PLC

Created 20/03/2008Registered 10/04/2008Satisfied 19/09/2011
charge
satisfied

THE GOVERNOR AND COMPANY OF THE BANK OF SCOTLAND (THE SECURITY TRUSTEE)

Created 04/11/2005Registered 17/11/2005Satisfied 23/08/2011
charge
satisfied

THE ROYAL BANK OF SCOTLAND PLC

Created 15/10/2004Registered 22/10/2004Satisfied 01/09/2006
charge
satisfied

THE ROYAL BANK OF SCOTLAND PLC

Created 15/10/2004Registered 22/10/2004Satisfied 01/09/2006
charge
satisfied

NATIONAL WESTMINSTER BANK PLC

Created 24/03/2000Registered 30/03/2000Satisfied 17/01/2006
charge
satisfied

NATIONAL WESTMINSTER BANK PLC

Created 30/12/1999Registered 20/01/2000Satisfied 17/01/2006
charge
satisfied

NATIONAL WESTMINSTER BANK PLC

Created 30/12/1999Registered 18/01/2000Satisfied 17/01/2006
charge
satisfied

NATIONAL WESTMINSTER BANK PLC

Created 30/12/1999Registered 18/01/2000Satisfied 17/01/2006
charge
satisfied

NATIONAL WESTMINSTER BANK PLC

Created 30/12/1999Registered 18/01/2000Satisfied 17/01/2006
charge
satisfied

NATIONAL WESTMINSTER BANK PLC

Created 14/12/1999Registered 21/12/1999Satisfied 17/01/2006

CompanyRankvs 786+ SIC 73110 peers
66

Financial strength100th percentile among SIC peers · 25/25
Employees100th percentile among SIC peers · 15/15
LiquidityCurrent ratio 1.74× · 16/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
Going concern doubt -10Outstanding charges -10
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How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity16/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Risk deductions

Going concern doubt: -10 pts

Outstanding charges: -10 pts

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Going Concern Doubt

we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue. Our responsibilities and the responsibilities of the directors with respect to going co

Key FinancialsYear ending 30/04/2024

Turnover

£18.3M

Annual revenue

Net Worth

£10.0M

Balance sheet strength

Cash

£671k

Cash in the bank

Profit Before Tax

£2.0M

Bottom line earnings

Net Current Assets

£9.3M

Working capital

Current Assets

£21.9M

Current Liabilities

£12.6M

Fixed Assets

£688k

Cost of Sales

£7.2M

Gross Profit

£11.1M

Admin Expenses

£9.1M

Operating Profit

£2.0M

Profit After Tax

£1.5M

111avg. employees+9

Tax at Year End(2020)

Corp tax£7k

People Costs

Wages & salaries£6.1M
NI contributions£617k

Balance Sheet

Intangible assets£35k
Assets less current liabilities£10.0M
Prepared with Caseware UK (AP4) 2023.0.135

EstimatesDerived

YearCurrent RatioImplied Profit
20241.74+£1.5M
20231.65+£2.6M
20221.45+£3.3M
20211.22+£936k
20201.15

Derived from filed accounts. Not audited figures.