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Waa Chosen Limited

03477643

active
Private Limited Company
england wales
Companies House
Health Score
100 / 100

Healthy

30/30
Filing
30/30
Financial
40/40
Risk

No risk factors detected.

Details

WRENS COURT 58 VICTORIA ROAD, WEST MIDLANDS, B72 1SY
Incorporated 03/12/1997

Compliance

Last accounts

31/12/2024

total exemption full

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 20/03/2026

Due 03/04/2027

On track

Industry

62012
Business and domestic software development
63110
Data processing, hosting and related activities
70210
70210
73110
Advertising agencies

Officers

Mr Andrew Martin Wilson

director · Since 03/12/1997

ADVERTISING EXECUTIVE

BRITISH · ENGLAND · Age 63

Also on 3 other boards

Jacqueline Ann Lennon Cam Dip

director · Since 06/11/2000

DIRECTOR

BRITISH · UNITED KINGDOM · Age 59

Miss Rebecca Joanne Dainter

secretary · Since 01/06/2019

Persons with Significant Control

Waa Group Limited

75–100% shares
75–100% votes
Appoint directors

58, Victoria Road, Sutton Coldfield, B72 1SY

Notified 06/04/2016

Former PSCs

Mr Andrew Martin Wilson

Ceased 01/04/2025

Charges0 outstanding

Charge
satisfied

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Created 05/02/2018Registered 05/02/2018Satisfied 04/03/2025
charge
satisfied

BIRMINGHAM CITY COUNCIL

Created 31/08/2010Registered 03/09/2010Satisfied 29/03/2019
charge
satisfied

NATIONAL WESTMINSTER BANK PLC

Created 03/03/1998Registered 20/03/1998Satisfied 29/03/2019

CompanyRankvs 72+ SIC 62012 peers
90

Financial strength99th percentile among SIC peers · 25/25
Employees99th percentile among SIC peers · 15/15
LiquidityCurrent ratio 3.28× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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72Waa Chosen Limited
90
How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

£3.3M

Balance sheet strength

Cash

£2.0M

Cash in the bank

Profit Before Tax

£446k

Bottom line earnings

Net Current Assets

£3.2M

Working capital

Current Assets

£4.6M

Current Liabilities

£1.4M

Fixed Assets

£135k

Debtors

£2.5M

Cost of Sales

£1.8M

Admin Expenses

£3.9M

Profit After Tax

£506k

57avg. employees-1

Tax at Year End

Corp tax£59k
Dividends paid£53k

People Costs

Wages & salaries£2.3M

Balance Sheet

Intangible assets£0
Bank loans & overdrafts£71k
Assets less current liabilities£3.4M
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied Profit
20243.28+£430k
20232.48—

Derived from filed accounts. Not audited figures.