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Initial Rewards Limited

03745785

active
Private Limited Company
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk
  • Current liabilities exceed current assets (-10)

Details

4TH FLOOR CHARLES HOUSE, LONDON, NW3 5JJ
Incorporated 06/04/1999

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

73110
Advertising agencies

Officers

Mr Lee Reuben

secretary · Since 31/03/2007

COMPANY DIRECTOR

BRITISH · UNITED KINGDOM · Age 56

Also on 49 other boards

Mr Jonathan Dennis Reuben

director · Since 31/03/2007

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 45

Also on 3 other boards

Mr Lee Reuben

director · Since 31/03/2007

COMPANY DIRECTOR

BRITISH · UNITED KINGDOM · Age 56

Also on 49 other boards

Mr Martin Jack Reuben

director · Since 30/11/2017

CORPORATE PROMOTIONS EXECUTIVE

BRITISH · UNITED KINGDOM · Age 82

Also on 3 other boards

Mr James Reuben

director · Since 26/09/2023

DIRECTOR

BRITISH · ENGLAND · Age 49

Also on 1 other board

Persons with Significant Control

Mr Jonathan Dennis Reuben

25–50% shares
25–50% votes

English · United Kingdom · Age 45

28, Nascot Wood Road, Watford, WD17 4SD

Notified 06/04/2016

Mr Lee Reuben

25–50% shares
25–50% votes

British · United Kingdom · Age 56

23, Brim Hill, London, N2 0HD

Notified 06/04/2016

CompanyRankvs 340+ SIC 73110 peers
90

Financial strength98th percentile among SIC peers · 25/25
Employees97th percentile among SIC peers · 15/15
LiquidityCurrent ratio 4.29× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength25/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees15/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

£847k

Balance sheet strength

Cash

£361k

Cash in the bank

Net Current Assets

£847k

Working capital

Current Assets

£1.1M

Current Liabilities

£258k

Fixed Assets

£7k

Debtors

£722k

12avg. employees+1

Balance Sheet

Assets less current liabilities£853k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
20244.29-£119k
20237.08-£190k
20223.84-£2k
20213.02+£7k
20202.75+£158k
20192.57-£221k
20182.16—

Derived from filed accounts. Not audited figures.