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Sporting Insights Limited

03966553

active
ltd
england wales
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

32 Frederick Sanger Road, Surrey Research Park, Guildford, GU2 7YD
Incorporated 06/04/2000

Compliance

Last accounts

31/12/2024

total exemption full

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 06/04/2026

Due 20/04/2027

On track

Industry

73200
Market research and public opinion polling

Officers

John Richard Bushell

director · Since 20/12/2010

British · United Kingdom · Age 62

Robert Edward Mccowen

director · Since 01/01/2012

British · England · Age 80

Geoffrey Peter Louis Zeidler

director · Since 16/11/2022

British · England · Age 63

Geoffrey Zeidler

secretary · Since 23/11/2022

Jemma Julia Proctor

director · Since 16/04/2024

British · England · Age 58

Former

Brighton Director Limited

corporate nominee director · Resigned 06/04/2000

Brighton Secretary Limited

corporate nominee secretary · Resigned 06/04/2000

Stephen Kenneth Proctor

director · Resigned 15/11/2021

Keith Storey

director · Resigned 08/08/2022

Alice Lynne Proctor

director · Resigned 16/11/2022

Alice Lynne Proctor

secretary · Resigned 23/11/2022

Richard Payne

director · Resigned 28/03/2025

Persons with Significant Control

Mrs Gina Lucinda Morris

25–50% shares
25–50% votes

British · England · Age 47

32, Frederick Sanger Road, Guildford, GU2 7YD

Notified 19/01/2022

Mr Edward Lavelle

25–50% shares
25–50% votes

British · England · Age 61

32, Frederick Sanger Road, Guildford, GU2 7YD

Notified 19/01/2022

Miss Katie Louise Proctor

25–50% shares
25–50% votes

British · England · Age 60

32, Frederick Sanger Road, Guildford, GU2 7YD

Notified 19/01/2022

Former PSCs

Mr Stephen Kenneth Proctor

Ceased 13/11/2021

Change History

officer appointedZEIDLER, Geoffrey Peter Louis
2026-06-10
officer appointedZEIDLER, Geoffrey
2026-06-10
officer appointedBUSHELL, John Richard
2026-06-10
officer appointedMCCOWEN, Robert Edward
2026-06-10
officer appointedPROCTOR, Jemma Julia
2026-06-10
typeltd
2026-06-10

Private Limited Company

address line132 Frederick Sanger Road
2026-06-10

32 FREDERICK SANGER ROAD

post townGuildford
2026-06-10

GUILDFORD

statusactive
2026-06-10

Active

CompanyRankvs 933+ SIC 73200 peers
68

Financial strength47th percentile among SIC peers · 12/25
Employees96th percentile among SIC peers · 14/15
LiquidityCurrent ratio 1.25× · 12/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength12/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

£659

Balance sheet strength

Cash

£126k

Cash in the bank

Net Current Assets

£68k

Working capital

Current Assets

£343k

Current Liabilities

£275k

Fixed Assets

£34k

Debtors

£200k

Profit After Tax

-£360k

18avg. employees

Tax at Year End(2023)

Corp tax£0

Balance Sheet

Intangible assets£24k
Assets less current liabilities£101k
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied Profit
20241.25
20231.84-£67k
20221.52+£8k
20211.78+£108k
20202.05+£302k
20191.89+£0
20182.00

Derived from filed accounts. Not audited figures.