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Sporting Insights Limited

03966553

active
ltd
england wales
Companies House
Health Score
80 / 100

Healthy

30/30
Filing
10/30
Financial
40/40
Risk
  • Current liabilities exceed current assets (-10)

Details

32 Frederick Sanger Road, Surrey Research Park, Guildford, GU2 7YD
Incorporated 06/04/2000

Compliance

Last accounts

31/12/2024

total exemption full

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 06/04/2026

Due 20/04/2027

On track

Industry

73200
Market research and public opinion polling

Officers

John Richard Bushell

director · Since 20/12/2010

British · United Kingdom · Age 62

Robert Edward Mccowen

director · Since 01/01/2012

British · England · Age 80

Geoffrey Peter Louis Zeidler

director · Since 16/11/2022

British · England · Age 63

Geoffrey Zeidler

secretary · Since 23/11/2022

Jemma Julia Proctor

director · Since 16/04/2024

British · England · Age 59

Former

Stephen Kenneth Proctor

director · Resigned 15/11/2021

Keith Storey

director · Resigned 08/08/2022

Alice Lynne Proctor

director · Resigned 16/11/2022

Alice Lynne Proctor

secretary · Resigned 23/11/2022

Richard Payne

director · Resigned 28/03/2025

Persons with Significant Control

Mrs Gina Lucinda Morris

25–50% shares
25–50% votes

British · England · Age 48

32, Frederick Sanger Road, Guildford, GU2 7YD

Notified 19/01/2022

Mr Edward Lavelle

25–50% shares
25–50% votes

British · England · Age 62

32, Frederick Sanger Road, Guildford, GU2 7YD

Notified 19/01/2022

Miss Katie Louise Proctor

25–50% shares
25–50% votes

British · England · Age 60

32, Frederick Sanger Road, Guildford, GU2 7YD

Notified 19/01/2022

Former PSCs

Mr Stephen Kenneth Proctor

Ceased 13/11/2021

Change History

statusactive
2026-06-10

Active

typeltd
2026-06-10

Private Limited Company

address line132 Frederick Sanger Road
2026-06-10

32 FREDERICK SANGER ROAD

post townGuildford
2026-06-10

GUILDFORD

CompanyRankvs 1142+ SIC 73200 peers
69

Financial strength74th percentile among SIC peers · 19/25
Employees96th percentile among SIC peers · 14/15
LiquidityCurrent ratio 1× · 6/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength19/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees14/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity6/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2025

Net Worth

£25k

Balance sheet strength

Cash

£439k

Cash in the bank

Net Current Assets

-£1k

Working capital

Current Assets

£592k

Current Liabilities

£593k

Fixed Assets

£26k

Debtors

£137k

Profit After Tax

£24k

19avg. employees+1

Tax at Year End(2023)

Corp tax£0

Balance Sheet

Intangible assets£14k
Assets less current liabilities£25k
Prepared with CCH Software

EstimatesDerived

YearCurrent Ratio
20251.00
20241.25
20231.84

Derived from filed accounts. Not audited figures.