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Pure Pricing Limited

04080217

active
ltd
england wales
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

Kingfisher House Hurstwood Grange, Hurstwood Lane, Haywards Heath, RH17 7QX
Incorporated 28/09/2000

Previously known as

Swift Software Limited · until 21/07/2004

Compliance

Last accounts

31/03/2026

total exemption full

Next accounts due

31/12/2027

On track

Confirmation statement

Last: 28/09/2025

Due 12/10/2026

On track

Industry

73200
Market research and public opinion polling

Officers

Mrs Anne-Marie Arnison

director · Since 28/09/2000

IT CONSULTANT

BRITISH · ENGLAND · Age 58

Mr Andrew Robert Arnison

director · Since 21/09/2020

COMPANY DIRECTOR

BRITISH · ENGLAND · Age 56

Also on 1 other board

Anne-Marie Arnison

director · Since 28/09/2000

British · England · Age 58

Andrew Robert Arnison

director · Since 21/09/2020

British · England · Age 56

Former

Theydon Nominees Limited

corporate nominee director · Resigned 28/09/2000

Theydon Secretaries Limited

corporate nominee secretary · Resigned 28/09/2000

Christopher Paul Hopkins

secretary · Resigned 26/07/2005

Smarts Accountants Limited

corporate secretary · Resigned 29/10/2009

Joanne Travell

director · Resigned 06/03/2019

Persons with Significant Control

Mrs Anne-Marie Arnison

50–75% shares
50–75% votes
Appoint directors

British · England · Age 58

Kingfisher House, Hurstwood Grange, Haywards Heath, RH17 7QX

Notified 06/04/2016

Mr Andrew Robert Arnison

25–50% shares
25–50% votes

British · England · Age 56

Kingfisher House, Hurstwood Grange, Haywards Heath, RH17 7QX

Notified 30/09/2020

Former PSCs

Mrs Joanne Travell

Ceased 05/03/2019

Change History

statusactive
2026-08-12

Active

typeltd
2026-08-12

Private Limited Company

address line1Kingfisher House Hurstwood Grange
2026-08-12

KINGFISHER HOUSE HURSTWOOD GRANGE

post townHaywards Heath
2026-08-12

HAYWARDS HEATH

officer appointedARNISON, Andrew Robert
2026-08-12
officer appointedARNISON, Anne-Marie
2026-08-12

CompanyRankvs 633+ SIC 73200 peers
73

Financial strength83th percentile among SIC peers · 21/25
Employees16th percentile among SIC peers · 2/15
LiquidityCurrent ratio 10× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength21/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees2/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/03/2025

Net Worth

£67k

Balance sheet strength

Cash

£68k

Cash in the bank

Net Current Assets

£66k

Working capital

Current Assets

£74k

Current Liabilities

£7k

Fixed Assets

£446

Debtors

£6k

0avg. employees

Tax at Year End

Corp tax£583

Balance Sheet

Assets less current liabilities£67k
Prepared with Sage Accounts Production Advanced 2023 - FRS102_2023

EstimatesDerived

YearCurrent RatioImplied Profit
202510.00-£8k
20242.21-£37k
202315.31

Derived from filed accounts. Not audited figures.