Initial Ideas Advertising Limited
04228427
Some Concerns
- No accounts filed in last 18 months (-5)
- Negative net worth (-10)
Details
Compliance
Accounts
Confirmation statement
Industry
Officers
Persons with Significant Control
Mr Paul Smith
British · England · Age 62
2, Crossways Business Centre, Aylesbury, HP18 0RA
Notified 06/04/2016
Mrs Sharon Jane Smith
British · England · Age 62
2, Crossways Business Centre, Aylesbury, HP18 0RA
Notified 06/04/2016
CompanyRankvs 15892+ SIC 73110 peers44
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How is this score calculated?
Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.
Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.
Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.
One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.
Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.
Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.
Key FinancialsYear ending 30/06/2024
Net Worth
-£24k
Balance sheet strength
Cash
—
Cash in the bank
Net Current Assets
-£24k
Working capital
Current Assets
£954
Current Liabilities
£25k
Balance Sheet
EstimatesDerived
| Year | Current Ratio | Implied Profit |
|---|---|---|
| 2024 | 0.04 | +£0 |
| 2023 | 0.03 | -£10k |
| 2022 | 1.31 | — |
| 2021 | 1.62 | — |
Derived from filed accounts. Not audited figures.