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Astute Metrics Limited

04243205

active
Private Limited Company
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

NEW HOUSE, SOLIHULL, B91 3DP
Incorporated 28/06/2001

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

82990
Other business support service activities

Officers

Mr Jeremy Malcolm Bailey

director · Since 25/07/2001

AD EXECUTIVE

BRITISH · ENGLAND · Age 69

Also on 3 other boards

Mrs Susan Louise Bailey

secretary · Since 18/03/2004

BRITISH · ENGLAND · Age 72

Also on 9 other boards

Mrs Susan Louise Bailey

director · Since 13/10/2017

ACCOUNTANT

BRITISH · ENGLAND · Age 72

Also on 9 other boards

Mr James Ebdon-Muir

director · Since 16/07/2025

DIRECTOR

BRITISH · ENGLAND · Age 49

Also on 1 other board

Persons with Significant Control

J M Bailey Communications Limited

75–100% shares
75–100% votes
Appoint directors

New House, New Road, Solihull, B91 3DP

Reg: 02770699 · Companies House, England & Wales · Limited Company

Notified 25/03/2025

Former PSCs

Mr Jeremy Malcolm Bailey

Ceased 25/03/2025

Mrs Susan Louise Bailey

Ceased 25/03/2025

CompanyRankvs 3165+ SIC 82990 peers
86

Financial strength92th percentile among SIC peers · 23/25
Employees88th percentile among SIC peers · 13/15
LiquidityCurrent ratio 12.24× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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3165Astute Metrics Limited
86
How is this score calculated?
Financial strength23/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees13/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2024

Net Worth

£339k

Balance sheet strength

Cash

—

Cash in the bank

Net Current Assets

£339k

Working capital

Current Assets

£369k

Current Liabilities

£30k

4avg. employees

Balance Sheet

Assets less current liabilities£339k
Prepared with IRIS Accounts Production

EstimatesDerived

YearCurrent RatioImplied Profit
202412.24+£11k
20234.48+£50k
20223.39+£82k
20212.84+£119k
20201.61+£53k
20191.16+£20k
201811.49—

Derived from filed accounts. Not audited figures.