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The Behave Consultancy Ltd.

04250391

active
ltd
england wales
Companies House
Health Score
75 / 100

Some Concerns

25/30
Filing
10/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)

Details

First Floor Waverley House, 7-12 Noel Street, London, W1F 8GQ
Incorporated 11/07/2001

Previously known as

The Behavioural Performance Agency Limited · until 21/10/2022
Total Media Direct Limited · until 20/11/2017
Swk Total Media Limited · until 24/03/2003

Compliance

Last accounts

31/12/2024

dormant

Next accounts due

30/09/2026

On track

Confirmation statement

Last: 11/07/2025

Due 25/07/2026

On track

Industry

73110
Advertising agencies

Officers

Thomas James Laranjo

director · Since 16/07/2024

British · England · Age 46

Former

Swift Incorporations Limited

corporate nominee secretary · Resigned 11/07/2001

Instant Companies Limited

corporate nominee director · Resigned 11/07/2001

Richard Michael Hughes

director · Resigned 07/03/2003

Malcolm Irving Summerfield

director · Resigned 07/03/2003

Lucas Robert Edward Brown

director · Resigned 19/12/2007

Robert Andrew Dunlop

secretary · Resigned 15/06/2016

Daniel D'Mello

director · Resigned 28/02/2023

Michael Geoffrey Sell

director · Resigned 24/05/2024

Guy Lindsay Sellers

director · Resigned 19/12/2025

James Matthew Cowing

director · Resigned 16/04/2026

Persons with Significant Control

Mediaplus Group Uk Ltd

75–100% shares
75–100% votes
Appoint directors

First Floor, Waverley House, London, W1F 8GQ

Reg: 03981236 · Register Of Companies In The United Kingdom · Private Company Limited By Shares

Notified 06/04/2016

Change History

statusactive
2026-05-06

Active

typeltd
2026-05-06

Private Limited Company

address line1First Floor Waverley House
2026-05-06

FIRST FLOOR WAVERLEY HOUSE

post townLondon
2026-05-06

LONDON

officer appointedLARANJO, Thomas James
2026-05-06

CompanyRankvs 10640+ SIC 73110 peers
55

Financial strength47th percentile among SIC peers · 12/25
Employees87th percentile among SIC peers · 13/15
LiquidityNo balance sheet data · 0/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength12/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees13/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/12/2023

Net Worth

£378

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

Working capital

Current Assets

£378

Current Liabilities

Debtors

£378

3avg. employees

Balance Sheet

Assets less current liabilities£378
Prepared with Caseware UK (AP4) 2023.0.135

Filing History97 filings

Director resigned

termination director company with name termination date

29/04/20261 page · PDF
Director resigned

termination director company with name termination date

22/12/20251 page · PDF
Accounts filed

accounts with accounts type dormant

02/10/20257 pages · PDF
Confirmation statement

confirmation statement with updates

11/07/20254 pages · PDF
PSC05

change to a person with significant control

30/01/20252 pages · PDF
MA

memorandum articles

03/11/20247 pages · PDF
RESOLUTIONS

resolution

03/11/20249 pages · PDF
Accounts filed

accounts with accounts type dormant

30/09/20248 pages · PDF
Director appointed

appoint person director company with name date

17/07/20242 pages · PDF
Confirmation statement

confirmation statement with no updates

15/07/20243 pages · PDF
Director resigned

termination director company with name termination date

03/06/20241 page · PDF
Accounts filed

accounts with accounts type dormant

29/09/20237 pages · PDF
Director appointed

appoint person director company with name date

19/09/20232 pages · PDF
Confirmation statement

confirmation statement with no updates

11/07/20233 pages · PDF
Director resigned

termination director company with name termination date

28/02/20231 page · PDF
RESOLUTIONS

resolution

21/10/20221 page · PDF
CERTNM

certificate change of name company

21/10/20223 pages · PDF
Accounts filed

accounts with accounts type dormant

12/10/20227 pages · PDF
Confirmation statement

confirmation statement with no updates

13/07/20223 pages · PDF
Accounts filed

accounts with accounts type dormant

28/09/20218 pages · PDF
Confirmation statement

confirmation statement with no updates

13/07/20213 pages · PDF
Accounts filed

accounts with accounts type dormant

16/12/20208 pages · PDF
Confirmation statement

confirmation statement with no updates

13/07/20203 pages · PDF
AD02

change sail address company with old address new address

30/09/20191 page · PDF
Accounts filed

accounts with accounts type dormant

02/09/20197 pages · PDF
Confirmation statement

confirmation statement with updates

22/07/20194 pages · PDF
PSC05

change to a person with significant control

02/01/20192 pages · PDF
Address changed

change registered office address company with date old address new address

02/01/20191 page · PDF
Accounts filed

accounts with accounts type dormant

04/09/20187 pages · PDF
Confirmation statement

confirmation statement with updates

16/07/20184 pages · PDF
RESOLUTIONS

resolution

20/11/20172 pages · PDF
CONNOT

change of name notice

20/11/20172 pages · PDF
Accounts filed

accounts with accounts type dormant

21/09/20177 pages · PDF
Confirmation statement

confirmation statement with updates

11/07/20174 pages · PDF
Director details changed

change person director company with change date

05/07/20172 pages · PDF
Director details changed

change person director company with change date

05/07/20172 pages · PDF
Director details changed

change person director company with change date

05/07/20172 pages · PDF
Confirmation statement

confirmation statement with updates

16/06/20174 pages · PDF
Director details changed

change person director company with change date

06/04/20172 pages · PDF
TM02

termination secretary company with name termination date

24/11/20162 pages · PDF
AD03

move registers to sail company with new address

24/11/20162 pages · PDF
AD02

change sail address company with new address

24/11/20162 pages · PDF
Accounts filed

accounts with accounts type dormant

19/09/20169 pages · PDF
Confirmation statement

confirmation statement with updates

02/08/20166 pages · PDF
Accounts filed

accounts with accounts type audit exemption subsiduary

09/09/20159 pages · PDF
PARENT_ACC

legacy

09/09/201528 pages · PDF
GUARANTEE2

legacy

09/09/20152 pages · PDF
AGREEMENT2

legacy

09/09/20151 page · PDF
Annual return

annual return company with made up date full list shareholders

10/08/20156 pages · PDF
Accounts filed

accounts with accounts type dormant

16/08/20148 pages · PDF
Annual return

annual return company with made up date full list shareholders

17/07/20146 pages · PDF
Accounts filed

accounts with accounts type dormant

25/07/20138 pages · PDF
Annual return

annual return company with made up date full list shareholders

25/07/20136 pages · PDF
Accounts filed

accounts with accounts type dormant

02/10/20128 pages · PDF
Annual return

annual return company with made up date full list shareholders

25/07/20126 pages · PDF
Accounts filed

accounts with accounts type dormant

03/10/20118 pages · PDF
Annual return

annual return company with made up date full list shareholders

26/07/20116 pages · PDF
Accounts filed

accounts with accounts type dormant

10/09/20107 pages · PDF
Annual return

annual return company with made up date full list shareholders

16/07/20106 pages · PDF
Accounts filed

accounts with accounts type total exemption full

05/10/200911 pages · PDF
363a

legacy

14/07/20094 pages · PDF
Accounts filed

accounts with accounts type full

31/07/200813 pages · PDF
363a

legacy

22/07/20084 pages · PDF
288b

legacy

19/12/20071 page · PDF
363a

legacy

04/09/20073 pages · PDF
Accounts filed

accounts with accounts type full

03/09/200714 pages · PDF
363a

legacy

05/09/20064 pages · PDF
288c

legacy

05/09/20061 page · PDF
288c

legacy

20/07/20061 page · PDF
Accounts filed

accounts with accounts type full

05/07/200612 pages · PDF
363s

legacy

19/09/20058 pages · PDF
Accounts filed

accounts with accounts type full

07/07/200510 pages · PDF
363s

legacy

05/08/20048 pages · PDF
RESOLUTIONS

resolution

20/07/200423 pages · PDF
Accounts filed

accounts with accounts type small

07/07/20045 pages · PDF
288a

legacy

18/12/20032 pages · PDF
288a

legacy

02/09/20032 pages · PDF
363s

legacy

22/08/20037 pages · PDF
Accounts filed

accounts with accounts type small

12/05/20034 pages · PDF
287

legacy

26/04/20031 page · PDF
288c

legacy

31/03/20031 page · PDF
CERTNM

certificate change of name company

24/03/20032 pages · PDF
288b

legacy

13/03/20031 page · PDF
288b

legacy

13/03/20031 page · PDF
363s

legacy

19/09/20028 pages · PDF
288c

legacy

09/07/20021 page · PDF
88(2)R

legacy

10/09/20012 pages · PDF
225

legacy

10/09/20011 page · PDF
88(2)R

legacy

10/09/20012 pages · PDF
288a

legacy

18/07/20012 pages · PDF
288a

legacy

18/07/20012 pages · PDF
288a

legacy

18/07/20012 pages · PDF
288a

legacy

18/07/20013 pages · PDF
288a

legacy

18/07/20013 pages · PDF
288b

legacy

13/07/20011 page · PDF
288b

legacy

13/07/20011 page · PDF
Incorporated

incorporation company

11/07/200119 pages · PDF