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Choice Insurance Agency Limited

04420555

active
Private Limited Company
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

UNIT 1 VICTORIA CENTRAL, SOUTHEND-ON-SEA, SS2 6AJ
Incorporated 19/04/2002

Compliance

Accounts

Up to date

Confirmation statement

Up to date

Industry

65120
Non-life insurance

Officers

Mr Mark Williams

secretary · Since 19/04/2002

BUSINESS PERSON

BRITISH · ENGLAND · Age 55

Also on 1 other board

Mark Williams

director · Since 19/04/2002

BUSINESS PERSON

BRITISH · ENGLAND · Age 55

Also on 1 other board

Mrs Natalie Williams

director · Since 19/04/2002

COMPUTER ANALYST

BRITISH · ENGLAND · Age 50

Also on 1 other board

Persons with Significant Control

Mr Mark Williams

25–50% shares
25–50% votes

British · England · Age 55

Unit 1, Victoria Central, Southend-On-Sea, SS2 6AJ

Notified 06/04/2016

Mrs Natalie Williams

25–50% shares
25–50% votes

British · England · Age 50

Unit 1 Victoria Central, 27 Victoria Avenue, Southend-On-Sea, SS2 6AJ

Notified 23/02/2018

CompanyRankvs 757+ SIC 65120 peers
66

Financial strength89th percentile among SIC peers · 22/25
Employees11th percentile among SIC peers · 2/15
LiquidityCurrent ratio 1.5× · 12/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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757Choice Insurance Agency Limited
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How is this score calculated?
Financial strength22/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees2/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity12/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/04/2025

Net Worth

£719k

Balance sheet strength

Cash

£1.2M

Cash in the bank

Net Current Assets

£712k

Working capital

Current Assets

£2.1M

Current Liabilities

£1.4M

Fixed Assets

£10k

Debtors

£975k

0avg. employees-15

Tax at Year End(2022)

Corp tax£19k

Balance Sheet

Intangible assets£0
Assets less current liabilities£722k
Prepared with CCH Software

EstimatesDerived

YearCurrent RatioImplied Profit
20251.50+£161k
20241.56+£94k
20231.55+£80k
20221.79+£9k
20211.83—

Derived from filed accounts. Not audited figures.