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Alana Marketing Ltd

04555352

active
Private Limited Company
england wales
Companies House
Health Score
65 / 100

Some Concerns

25/30
Filing
0/30
Financial
40/40
Risk
  • No accounts filed in last 18 months (-5)
  • Negative net worth (-10)

Details

THE COURTYARD, WATFORD, WD24 4DQ
Incorporated 07/10/2002

Compliance

Last accounts

31/10/2024

micro entity

Next accounts due

31/07/2026

On track

Confirmation statement

Last: 26/09/2025

Due 10/10/2026

On track

Industry

73120
Media representation

Officers

Claudine Elaine O'Connor

secretary · Since 10/10/2002

COMPANY SECRETARY

BRITISH · ENGLAND · Age 54

Also on 6 other boards

Miss Dominique Alana Oconnor

director · Since 10/10/2002

MARKETING

BRITISH · ENGLAND · Age 52

Persons with Significant Control

Miss Dominique Alana O'Connor

Appoint directors

British · United Kingdom · Age 52

35, Yarmouth Road, Watford, WD24 4DQ

Notified 06/04/2016

Miss Dominique Alana Oconnor

Appoint directors

British · England · Age 52

The Courtyard, Watford, WD24 4DQ

Notified 06/04/2016

CompanyRankvs 6040+ SIC 73120 peers
39

Financial strength11th percentile among SIC peers · 3/25
Employees39th percentile among SIC peers · 6/15
LiquidityNo balance sheet data · 0/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength3/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees6/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity0/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 31/10/2024

Net Worth

-£6k

Balance sheet strength

Cash

Cash in the bank

Net Current Assets

-£6k

Working capital

Current Assets

Current Liabilities

£6k

1avg. employees

Balance Sheet

Assets less current liabilities-£6k

EstimatesDerived

YearImplied Profit
2024-£76
2023-£11k
2022+£193
2021+£755
2020+£2k
2019+£713

Derived from filed accounts. Not audited figures.