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Serena Williams-Ellis Limited

04749023

active
ltd
england wales
Companies House
Health Score
90 / 100

Healthy

30/30
Filing
20/30
Financial
40/40
Risk

No risk factors detected.

Details

5-11 Mortimer Street, London, W1T 3HS
Incorporated 30/04/2003

Previously known as

Serena Williams-Ellis Antiques & Interiors Limited · until 01/11/2006

Compliance

Last accounts

30/04/2025

total exemption full

Next accounts due

31/01/2027

On track

Confirmation statement

Last: 30/04/2026

Due 14/05/2027

On track

Industry

82990
Other business support service activities

Officers

Mrs Serena Jane Clare Williams-Ellis

director · Since 30/04/2003

DIRECTOR

IRISH · ENGLAND · Age 65

Also on 2 other boards

Phoebe Wlliams-Ellis

director · Since 01/05/2013

DIRECTOR

BRITISH · ENGLAND · Age 32

Serena Jane Clare Williams-Ellis

director · Since 30/04/2003

Irish · England · Age 65

Phoebe Wlliams-Ellis

director · Since 01/05/2013

British · England · Age 32

Former

Dmcs Secretaries Limited

corporate secretary · Resigned 30/04/2003

Dmcs Directors Limited

corporate director · Resigned 30/04/2003

Cavendish London Services Limited

corporate secretary · Resigned 31/03/2010

Persons with Significant Control

Mrs Serena Jane Clare Williams-Ellis

75–100% shares

Irish · England · Age 65

5-11 Mortimer Street, W1T 3HS

Notified 27/04/2017

Change History

status → active
2026-07-11

Active

type → ltd
2026-07-11

Private Limited Company

address line1 → 5-11 Mortimer Street
2026-07-11

5-11 MORTIMER STREET

CompanyRankvs 2473+ SIC 82990 peers
87

Financial strength97th percentile among SIC peers · 24/25
Employees88th percentile among SIC peers · 13/15
LiquidityCurrent ratio 10.39× · 20/20
Longevity15 years trading (max 15) · 15/15
Filing complianceAll filings up to date · 15/15
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How is this score calculated?
Financial strength24/25 pts

Net worth compared to all companies in the same SIC code with published accounts. Top quartile earns the full 25 points.

Employees13/15 pts

Workforce size relative to sector peers from the most recent accounts. A larger team generally signals commercial scale.

Liquidity20/20 pts

Current assets ÷ current liabilities. A ratio above 2× earns full marks; between 1–2× scores partially; below 0.5× scores minimal points.

Longevity15/15 pts

One point per year of operation since incorporation, capped at 15. Older companies have a proven track record.

Filing compliance15/15 pts

Full 15 points when both annual accounts and confirmation statement are filed on time. Points are deducted for each overdue filing.

Maximum score is 100. Deductions apply for insolvency history, outstanding charges, going concern doubt, or disqualified officers.

Key FinancialsYear ending 30/04/2025

Net Worth

£1.5M

Balance sheet strength

Cash

£1.3M

Cash in the bank

Net Current Assets

£1.5M

Working capital

Current Assets

£1.6M

Current Liabilities

£156k

Fixed Assets

£57k

Debtors

£28k

4avg. employees

Tax at Year End

Corp tax£35k

Balance Sheet

Assets less current liabilities£1.5M
Prepared with Sage Accounts Production Advanced 2024 - FRS102_2024

EstimatesDerived

YearCurrent RatioImplied Profit
202510.39+£119k
20248.29+£102k
20239.04—

Derived from filed accounts. Not audited figures.